Rugby League
Ampol brand returns to Australian market with State of Origin naming deal
Australian petrol station brand Ampol has signed as the naming rights sponsor of the National Rugby League State of Origin series until 2023, including the Women’s State of Origin from 2021.
Round-Up: NRL isolation bubble to burst, Crowds back for Boxing Day Test, Olympic flame tour, and more
Sunday's NRL grand final in Sydney provided a 12 per cent boost in television ratings from last year, 2.97 million tuned in to free-to-air broadcaster Nine up from the 2
Rugby League World Cup CEO says postponement is ‘an option’
Jon Dutton, chief executive of the 2021 Rugby League World Cup, which will take place in England, has admitted the tournament could be postponed by 12 months due to the ongoing impact of Covid-19, although…
Castore signs Australia market first with NRL’s Sydney Roosters
UK-based premium sports brand Castore has signed its first kit sponsorship in the Australian market with the Sydney Roosters rugby league team
Rugby League World Cup 2021 hires Octagon’s Pontifex as sponsorship lead
The Rugby League World Cup 2021 commercial team has been expanded by the arrival of Sophie Pontifex from the Octagon agency as sponsorship lead
Super League eyes new Grand Final host, BBC’s Challenge Cup audience hits heights
A new host will be sought for Super League’s Grand Final with Old Trafford unavailable due to Manchester United’s schedule.
AFL and NRL finals to draw a combined 70,000 fans
Australia's upcoming Australian Rules and rugby league season finals will be significant milestones for the return of sport in the country after the pandemic, with large crowds set to attend both
Weber sponsors NRL State of Origin series as Canberra Milk brands Raiders jersey
Barbecue products retailer Weber has become the first ‘Official BBQ Partner’ of Australia’s NRL State of Origin series between representative rugby league sides from the states of Queensland and New S…
Telstra doubles up NRLW and NRL league naming rights
Australian telco Telstra has signed as the official naming rights partner of the National Rugby League Women’s Premiership (NRLW) for the next three years.
NRL chief announces job cuts and business restructure
Australia's National Rugby League will reduce its staff by 25 per cent and streamline its operations as it targets an annual expenditure reduction of A$50m (€30.8m/$36.6
Super League, RFL media-rights tender underway in UK
Super League rugby and the Rugby Football League are believed to have initiated the sales process in the UK for media rights to their respective properties
“London is critically important to us” | Jon Dutton, Rugby League World Cup 2021
Rugby League World Cup 2021 chief executive officer Jon Dutton details how the Rugby League World cup are looking to transcend the traditional audience of rugby league when the tournament is held in England…
Huawei exits Canberra Raiders sponsorship citing ‘negative environment’
Chinese technology firm Huawei is scaling back its sponsorship of Australian National Rugby League club Canberra Raiders, citing a "negative business environment" for the company in Australia
Rugby League World Cup looks to expand game beyond its traditional heartlands
With the Rugby League World Cup 2021 (RLWC2021) just over a year away, the team behind the event are working to achieve central objectives of transcending the traditional audience for the sport. Matthew Williams talks to RLWC2021 chief executive Jon Dutton about how he plans to make the most of the opportunity.
NRL ‘opens discussions’ to allow 50,000 fans to watch grand final
The NRL is in talks with the New South Wales government on easing Covid-19 constraints and allowing 50,000 fans in the stadium to watch October’s grand final in Sydney, up from the current 10,000-fan c…
Super League adds Papa John’s as sponsor
Top-level professional rugby league club competition Super League has signed up pizza delivery chain Papa John's as a sponsor for the 2020 season
Warriors to continue with Vodafone after Telstra U-turn
Australian National Rugby League title sponsor Telstra has backed away from an attempt to stop rival telco Vodafone sponsoring the Warriors from next season
NRL acts for title sponsor Telstra by ‘calling time’ on Vodafone Warriors deal
NRL title sponsor Telstra is pursuing a contractual right to oust rival telco operator Vodafone from its long-term sponsorship of the New Zealand Warriors, it has been reported