Rugby League
NRLW to expand to 10 teams as part of major NRL investment in women’s league
The National Rugby League Women’s Premiership (NRLW) is to expand to eight teams in 2023 and 10 teams from 2024 as part of a major investment in women’s rugby league, the NRL has announced.
NZ Warriors allowed to extend Vodafone deal; NRL attracts record audience on Foxtel
The National Rugby League has granted permission for the New Zealand Warriors to extend their principal sponsorship deal with telco Vodafone following a long-running dispute between the franchise and the…
Riding the Storm: How Melbourne’s NRL team is bouncing back after the pandemic
The CEO of the NRL's Melbourne Storm talks commercial innovation, matchday experience, pandemic recovery, and more.
Sport1 bags three-season NRL deal
German pay-television sports broadcaster Sport1 has acquired platform-neutral rights in Germany, Austria and Switzerland to show Australia’s National Rugby League from 2022 to 2024.
Santos extends PNG stadium naming rights
Energy firm Santos has renewed its naming rights to the National Football Stadium in Papua New Guinea, the home of the national rugby league team.
The K1
IMG to be appointed as strategic partner of rugby league joint venture
The IMG agency is set to be named as the strategic partner for the new commercial joint venture set up by the Rugby Football League and Super League (Europe)
RFL and Super League set to form commercial JV company
The Rugby Football League and Super League (Europe), organising body of the top division of rugby league in the UK, have announced plans to form a new commercial joint venture company as part of a “significant r…
NRL posts A$43.1m surplus as bubble pays off
Australia's National Rugby League recorded a surplus of A$43.1m ($31.2m/€27.8m) last season, owing to an increase in media rights revenue, sponsorship revenue and major game receipts.
Wests Tigers secure PlayUp sponsorship; Waratahs ‘holding out for A$1m deal’
Australian rugby league franchise Wests Tigers has announced a four-year sponsorship agreement with Sydney-based betting and online gaming brand PlayUp
Swyftx deal marks NRL’s first cryptocurrency exchange sponsorship
Australia’s National Rugby League has signed cryptocurrency exchange Swyftx as its exclusive cryptocurrency exchange sponsor in a three-year deal, from 2022 to 2024, with a further two-year option until t…
Super League rights deals signed off in international markets
The Super League, the top tier of rugby league in the UK, has announced two-year media rights deals in multiple territories
BeIN extends Super League rights deal in France
Pay-television broadcaster beIN Sports has agreed a one-season extension to its rights deal in France to the Super League, the top tier of rugby league in the UK
Premier Sports Asia adds non-rugby union rights with NRL acquisition
Subscription broadcaster Premier Sports has added rights to the National Rugby League, the pre-eminent rugby league club competition in Australia and New Zealand, to its portfolio in Southeast Asia and…
Asahi expands Manly Sea Eagles sponsorship
Australian rugby league team Manly Warringah Sea Eagles has announced Asahi Lifestyle Beverages as its official non-alcoholic beverage partner
Wigan Warriors signs OpenExchange shirt deal following Iqoniq liquidation
Rugby league club Wigan Warriors has signed up corporate video solutions provider OpenExchange as its new Principal Partner
IMG to produce Channel 4 Super League coverage
The IMG agency has been selected to produce Channel 4’s coverage of the Super League as the UK free-to-air broadcaster begins its two-year deal with the rugby league competition this month.
France set to host 2025 Rugby League World Cup
The Fédération Française de Rugby à XIII, the French rugby league federation, has announced it has secured the right to host the 2025 Rugby League World Cup.
Main NRL broadcast deals set after long-term Nine extension
The Australian Rugby League Commission has extended its rights deal with commercial free-to-air broadcaster Nine until at least the end of the 2027 season, locking down its three main broadcasters in Australia…