Rugby League
RLWC2021 aims to land Australian TV deal before sales in New Zealand, North America
Organisers of the 2021 Rugby League World Cup have opted to go to market with broadcast rights in Australia, before looking to strike deals in New Zealand, Canada and the US
BeIN returns as home of Super League in France after year-long hiatus
Pay-television broadcaster beIN Sports has agreed a deal with rights-holder Sky to resume its French coverage of the Super League, the top tier of rugby league in the UK
Rhinos extend with Leeds Building Society to set record Super League duration
English rugby league team Leeds Rhinos has extended its main club sponsorship deal with Leeds Building Society for another three years
Oxen replaces Hummel as RFL kit supplier
The Rugby Football League (RFL) has signed a new five-year kit supplier deal with UK-based sportswear company Oxen
ESPN picks up NRL rights across Africa
International sports broadcaster ESPN has acquired rights in Africa to the NRL Australian rugby league competition
Puma doubles up State of Origin presence with NSW Blues deal
Sportswear brand Puma will kit out both Australian rugby league’s State of Origin representative sides in 2021, adding the NSW Blues to its recently-signed agreement with the Queensland Maroons.
Isagenix promotes fitness with Newcastle Knights sponsorship
Australian rugby league team the Newcastle Knights has agreed a back-of-jersey sponsorship with US health products company Isagenix International
IRL reaffirms commitment to hosting World Cup as scheduled
International Rugby League (IRL), the sport’s global governing body, has reiterated that its focus is on the successful delivery of this year’s Rugby League World Cup, which is scheduled to take place in …
State of Origin to return to Adelaide in 2023
Australia’s National Rugby League (NRL) and South Australian government have announced plans to host a State of Origin match at the Adelaide Oval in 2023.
RLWC2021 appoints The Value Xchange to bolster sponsorship sales
The organisers of the Rugby League World Cup 2021 (RLWC2021) in England have signed up sports media and entertainment marketing consultancy The Value Xchange to boost its sponsorship sales efforts
NRL cut operating costs by ‘more than A$65m’
The NRL reduced its operating costs by more than a third as it fought to ensure the game continued in the face of disruptions caused by the Covid-19 pandemic
RDA to sell Rugby League World Cup international rights
The UK-based media rights agency RDA has been appointed to sell international broadcast rights to this year’s Rugby League World Cup.
NRL adds EISS Super as match ball and regional series sponsor
Australia’s National Rugby League (NRL) has signed up industry super fund EISS Super as its match ball sponsor.
Puma replaces ISC as Queensland Maroons kit supplier in record deal
Sportswear brand Puma has signed a six-year kit supplier deal with the State of Origin rugby league team Queensland Maroons from 2021 to 2026
Telstra passes sports streaming baton to Kayo with AFL, NRL deal
Australia's sports streaming landscape has shifted with a new long-term deal between telco Telstra, pay-television broadcaster Foxtel, and the country's two biggest football codes, AFL and NRL
NRL chief confirms league expansion plans
NRL chief Peter V’landys has said a second Brisbane team could be up and running in the league by 2023.
RLWC2021 deal marks Assura’s first move into sport sponsorship
The organisers of the Rugby League World Cup 2021 have added healthcare property company Assura as a sponsor
St Helens becomes latest club to sign with Iqoniq to boost fan engagement
English rugby league club St Helens has become the latest sports team to sign with fan engagement platform Iqoniq