Rugby Union
Chery signs as EPCR’s first-ever car sponsor
Chinese firm Chery Automobile has become the first ever car brand to sponsor European Professional Rugby (EPCR’s) Champions Cup and second-tier Challenge Cup.
Autumn Nations Series outstrips Nations League on TF1
France’s narrow win over New Zealand delivered commercial broadcaster TF1 a record audience for an autumn test match and also eclipsed its ratings for the Italy-France Uefa Nations League clash by 2.2 million viewers.
World Rugby elects first southern hemisphere leader
Australia's Brett Robinson has set out his stall to create the “right culture to deliver commercial outcomes for a contemporary global sport” after being elected chair of World Rugby.
Sky-NZR exclusive window over but talks continue
Sky New Zealand’s exclusive negotiating period to renew its rights to New Zealand Rugby (NZR) and Sanzaar properties expired at the end of last month, but the pay-television broadcaster remains confident o…
Stade Toulousain signs 10-year Infront extension
French Top 14 rugby champions Stade Toulousain has retained Infront as its exclusive sponsorship and hospitality sales agency until 2035
Premiership Rugby set to make French TV return
Premiership Rugby, the top tier of rugby union in England, is to have its matches shown in France again after an absence of over two seasons via a deal with beIN Sports
Fanatics ousts Legends with World Rugby deal
World Rugby has announced a multi-year global merchandise and licensing deal with Fanatics, bringing an end to its previous association with retail and experience rival Legends.
Lions eye lucrative US stopover on 2029 NZ tour
The United States is looking to bring a British & Irish Lions match to the country for the first time, as part of a wider strategy to drive interest in the sport ahead of its hosting of the 2031 Rugby…
Premiership Rugby hires Cooke as commercial lead
Ex-URC sponsorship chief Cooke brings significant commercial experience at a time of strong financial headwinds for Premiership Rugby.
Canal Plus to show Elite 1 women alongside Top 14
The French Rugby Federation handed rights to the Elite 1 league to Canal+ this season while also collaborating on its match scheduling.
Macron replaces Castore as USA Rugby kit supplier
A deal with USA Rugby marks the latest contract win for Macron, after the Italian sportswear firm struck a multi-year agreement with the national governing body.
Macron ousts Kappa as EPCR technical kit supplier
Macron’s aggressive portfolio expansion has secured another victory after the Italian brand signed on as technical supplier to European Professional Club Rugby (EPCR).
Asahi backs World Rugby through 2029 World Cup
Japanese beer giant Asahi Super Dry has bolstered its commitment to World Rugby by signing a five-year sponsorship extension.
Investment strategies top SA Rugby, World Rugby agendas
South African Rugby is close to finalising the sale of part of its commercial rights to an American investment firm, while World Rugby is also looking to tap private money to grow the sport in the US.
ITV keeps Premiership Rugby rights to 2026
UK commercial broadcaster ITV has signed an extension with Premiership Rugby to show live matches on linear television for the next two seasons.
Report lays bare precarious Premiership finances
Seven of the 10 clubs could be classed as balance sheet insolvent, according to a report which states that English domestic rugby union is likely to remain a loss-making industry for the foreseeable future.
FFR sues Le Coq Sportif over unpaid kit contract
The French Rugby Federation (FFR) is taking its former kit supplier Le Coq Sportif to court, claiming it is owed more than €5m ($5.6m) in unpaid fees.
Premiership Rugby ‘studies’ US-style centralised kit model
Premiership Rugby is considering a centralised kit supplier deal in a move that would see it follow a model commonly employed in US sport