Rugby Union
IMG brokers FFR-New Era deal as headwear brand grows in rugby union
The French Rugby Federation (FFR) has signed up global headwear company New Era as its new official headwear licensee
France Télévisions’ Six Nations audience on the rise
Public-service broadcaster France Télévisions has built on its strong start to coverage of the 2022 Six Nations Championship, with Saturday’s game between France and Ireland drawing an average of 6.5 m
Altrad adds another shirt sponsorship in Western Force deal
Super Rugby Pacific franchise Western Force has agreed a four-year sponsorship agreement with French industrial services company Altrad
Harvey Norman signs new deal as Super Rugby Pacific title sponsor
Australian retailer Harvey Norman has signed a new deal as title sponsor of Super Rugby Pacific, the new format of Super Rugby competition, for the 2022 season
RDA wins ‘force majeure’ legal case against EPCR, awarded six-figure sum
RDA has been awarded a net sum of €205,662 (£174,000/$235,000) following a legal dispute with European Professional Club Rugby over the UK-based media rights agency’s use of a ‘force majeure’ clause t…
FloSports secures exclusive Sanzaar media rights deal in US
United States-based streaming service FloSports has secured an exclusive broadcast agreement with Southern Hemisphere rugby union alliance Sanzaar through 2025, SportBusiness can reveal.
FDJ presence in French sport expands with FFR deal
The French Rugby Federation (FFR) has signed a sponsorship contract with France’s national lottery operator Française des Jeux (FDJ).
Six Nations kicks off with large audiences in France and Ireland
The first matches of this year’s Six Nations Championship attracted strong audiences on public-service broadcasters in both France and Ireland.
An average of 5.8
James Fenn | TikTok to supercharge sport with community-first approach
James Fenn, associate director, sports, at Hill+Knowlton Strategies, argues that TikTok’s landmark new deal as title partner of the Women’s Six Nations has the potential to unlock what has always been the strongest asset of sport: the power of the community
Ziggo acquires 2023 Rugby World Cup rights
Dutch pay-television broadcaster Ziggo Sport has further enhanced its coverage of rugby union by agreeing a rights deal for the Rugby World Cup, plus other tournaments organised by World Rugby
SA Rugby opens new sponsorship category with AfriSam addition
South Africa Rugby (SA Rugby) has added building materials provider AfriSam to its sponsorship portfolio.
The three-year deal makes AfriSam the first company in the category to sponsor SA Rugby
Six Nations Rugby will become entertainment company with CVC help, says CEO Morel
Former NBA executive says ‘premature’ to say exactly where PE money will be spent
Unions were beginning to think collectively before CVC
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LNR lands French real estate firm Iad as Top 14 sponsor
French real estate company Iad has agreed a deal to sponsor France’s Ligue Nationale de Rugby (LNR), operator of the Top 14 club competition.
San Diego Legion to move to Snapdragon Stadium in 2023
Major League Rugby's San Diego Legion will play home games at San Diego State University's Snapdragon Stadium for up to 10 years beginning in 2023
Premiership Rugby seeks new business development head as McCubbin moves on
Scott McCubbin, Premiership Rugby’s head of business development, has left his role and the league has started its search for his replacement.
BentSpoke announced as Brumbies beer sponsor
Australian craft beer brand BentSpoke has been named as the official beer partner of the ACT Brumbies
Premier Sports amasses rugby rights in Mena region, retains Six Nations in Southeast Asia
Subscription broadcaster Premier Sports has solidified its rugby union offering in Southeast Asia with an exclusive three-year Six Nations rights renewal, while also picking up exclusive rights in the…
Super Rugby Pacific franchises in NZ move to Queenstown hub
Super Rugby Pacific franchises based in New Zealand will move to a bio-secure “bubble” in Queenstown in a bid to prevent outbreaks of Covid-19 within playing squads, New Zealand Rugby has announced.