Rugby Union
Fourfive to grow wellness brand with Leicester Tigers deal
Nutrition and wellness brand Fourfive has been named the 'Wellness Nutrition Supplier' of Premiership rugby club Leicester Tigers for the 2021-22 season
USA Rugby partners with Sportfive to expand growth efforts
USA Rugby has secured a wide-ranging partnership with the Sportfive agency amid the organization's bid to stage the 2027 or 2031 men's Rugby World Cup as well as the 2029 women's event
DAZN retains Six Nations rights in Canada
Subscription streaming broadcaster DAZN has extended an agreement in Canada for rights to the men’s and women’s Six Nations rugby union competitions.
All Blacks remain hopeful of Silver Lake deal amid US trip to extend commercial reach
New Zealand Rugby chief commercial officer Richard Thomas tells SportBusiness how the All Blacks' recent trip to the States is designed to help grow the game locally as well as the organization's financial pulling power.
BeIN and Stan acquire Autumn Nations Series rights in Australia
BeIN Sports and Stan Sport have both acquired non-exclusive media rights in Australia covering all matches from the upcoming Autumn Nations Series of rugby union test matches
World 12s left in doubt after World Rugby ‘refuses to sanction’ new competition
Plans for a new 12-a-side franchise-based rugby union tournament are “dead in the water”, according to one club source, after World Rugby has refused to sanction the competition.
Pitch to sell wider Northern Hemisphere rugby package after retaining Six Nations
Pitch International will continue to sell the Six Nations’ international media rights in a new deal that allows the agency to take a wider Northern Hemisphere rugby package to the market for the first t…
Shirt sponsor Peugeot drives on with Stade Toulousain to 2024
Car manufacturer Peugeot has renewed its shirt sponsorship agreement with French rugby union’s Stade Toulousain until the end of the 2023-24 season in a new deal announced this morning.
WRU’s latest Admiral renewal includes national leagues’ title deal
The Welsh Rugby Union has signed a renewal to its sponsorship contract with Admiral which expands the association to include title sponsorship of Wales’ national rugby union leagues.
L’Équipe picks up rights to 27 international test matches
L’Équipe, the French free-to-air digital terrestrial channel and streaming platform, has today (Monday) announced the acquisition of rights to 27 international rugby union test matches between now and th…
RFU targets £30m government funding for 2025 women’s Rugby World Cup bid
The Rugby Football Union, the governing body for the sport in England, has announced that it intends to bid to host the 2025 women’s Rugby World Cup and is seeking up to £30m (€35m/$41.2m)
USA-All Blacks match at FedEx Field draws crowd of 39,720
The All Blacks' trip to Washington DC proved an off-field success with the inaugural 1874 Cup match against the United States at FedEx Field drawing an announced crowd of 39,720
McKay returns to rugby with EPCR after leaving Celtic
European Professional Club Rugby, organising body of the Champions Cup and Challenge Cup tournaments, has appointed Dominic McKay as a non-executive director and as its chairman on an interim basis.
BBC retains Six Nations radio rights
UK public-service broadcaster the BBC has agreed a four-year extension to its radio rights deal for the Six Nations rugby union championship
Santos adds Wallabies kit branding to Australian women’s rugby rights
Australian gas supplier Santos has upgraded its association with Rugby Australia to become a major partner of the Wallabies men’s national rugby union team.
USA Rugby unveils Rugby World Cup bid campaign branding, potential host cities
USA Rugby has officially unveiled its official bid campaign branding, as well as potential host cities, in its attempts to host the men’s Rugby World Cup in 2027 or 2031 and the women’s event in 2029.
Fiba to market .basketball domain name on GoDaddy registry
Fiba, the world governing body for basketball, is to make its .basketball domain name available to the general public on the GoDaddy registry for the first time
Major League Rugby taps Hardy as new chief commercial officer
Major League Rugby has appointed former Octagon and DC United executive Harry Hardy as its new chief commercial officer