Rugby Union
MTN extends headline sponsorship of SA Rugby
Telco MTN has renewed its headline sponsorship of South Africa’s men’s rugby union team and has also been confirmed as a principal partner of the British and Irish Lions’ upcoming tour of the country.
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PAS to sponsor Lions tour of South Africa
The British and Irish Lions and South Africa Rugby have signed up sports nutrition brand Pro Athlete Supplementation as the latest sponsor for the upcoming series between the two sides
Stan Sport acquires rights for Lions tour of South Africa
Australian streaming platform Stan Sport has acquired exclusive media rights for the upcoming British and Irish Lions tour of South Africa
UK competition regulator investigating CVC’s Six Nations investment
Private equity giant CVC Capital Partners’ investment in Six Nations Rugby, the official organising body of rugby union’s Six Nations Championship and Autumn Internationals, is under investigation by …
Land Rover continues long-running Lions association for South Africa tour
Automotive manufacturer Land Rover has signed up as a sponsor of the 2021 British & Irish Lions Tour of South Africa
Top 14 secures UK and Ireland coverage with Premier Sports deal
Subscription broadcaster Premier Sports has acquired broadcast rights in the UK and Ireland to the Top 14, France’s top-tier rugby union club competition, until the end of the 2022-23 season.
Lions marks latest rugby move for Dove Men+Care
Unilever-owned male skincare brand Dove Men+Care has extended its presence in the rugby market by becoming a sponsor of the British & Irish Lions in a deal brokered by the CSM Sport & Entertainment agency
South Africa to return to Rugby Championship in 2021
The Rugby Championship, the southern hemisphere-based international rugby union tournament, will welcome back world champions South Africa for its 2021 edition
Canal Plus retains Sanzaar rights in France
French pay-television broadcaster Canal Plus has renewed its rights to top-tier rugby union competitions in the Southern Hemisphere in a new agreement with governing body Sanzaar
BBC, ITV strike provisional four-year Six Nations renewal agreement
UK free-to-air broadcasters the BBC and ITV have reached an agreement in principle with Six Nations Rugby on a four-year renewal of their domestic media rights to the competition
Glasgow Warriors renew with long-running back-of-shirt sponsor
Scottish rugby union’s Glasgow Warriors have renewed a back-of-shirt sponsorship agreement with The Malcolm Group, the Scotland-based logistics and construction company.
Australia launches 2027 Rugby World Cup hosting bid
Rugby Australia will today (Thursday) formally launch the country's bid to host the 2027 Rugby World Cup
Six Nations ‘to remain on free-to-air TV’ in the UK
Rugby union’s Six Nations Championship is poised to stay on free-to-air terrestrial television in the UK as part of a long-term deal, it has been reported.
RugbyPass, Premier and Wowow among Super Rugby Trans-Tasman broadcasters
Rugby union digital media platform RugbyPass has continued its return to live rugby streaming with a rights deal for the Super Rugby Trans-Tasman competition covering major markets in Europe as well as…
NZRPA ‘proposes IPO’ as alternative to Silver Lake deal
The New Zealand Rugby Players’ Association has published the details of an alternative capital raising option to the NZ$387.5m ($279/€230m) from American private equity firm Silver Lake.
DHL and Tudor become first sponsors of 2022 Rugby World Cup Sevens
Logistics company DHL and the Swiss watch manufacturer Tudor are the first to strike deals to sponsor the 2022 Rugby World Cup Sevens
RFU secures long-term Guinness renewal
England’s Rugby Football Union has renewed its sponsorship with alcohol brand Guinness.
The association first began in 2013 and will now continue until August 2025 across a four-year extension.
Rugby Australia calls off sponsor search as Cadbury signs as principal partner
Rugby Australia has named Cadbury as the new principal partner of the Wallabies men’s national rugby union team, ending an intense search period for the main jersey sponsor after the exit of airline Q…