Rugby Union
Lions returns to free-to-air TV as Channel 4 finalises deal
UK free-to-air broadcaster Channel 4 has finalised its acquisition of rights to highlights of the British & Irish Lions’ three tests against South Africa, along with live rights to the pre-tour Test m…
BT, RFU finalise deal for climax to women’s Premier 15s
Telco BT and the Rugby Football Union have finalised a domestic broadcast deal for the climax to this season’s Premier 15s, the English women’s top-tier rugby union competition.
eToro identifies user “passion point” in rugby union to accelerate growth in Australia
eToro extended its home match naming rights deal with Rugby Australia having identified the sponsorship as the most efficient way to hit its target 20-to-45-year-old male demographic in a growth territory
LIVENow to stream EPCR finals in selected international markets
Pay-per-view streaming platform LIVENow has acquired streaming rights in various international territories to rugby union’s Champions Cup and Challenge Cup finals later this month.
Daimani to market hospitality packages for 2023 Rugby World Cup
The France 2023 Organising Committee for the Rugby World Cup has appointed Swiss e-commerce platform Daimani to be the tournament’s exclusive international official hospitality agent for its ticket-inclusive h…
Six Nations to remain on Irish free-to-air TV during CVC era
Live coverage of rugby union’s Six Nations Championship is poised to return to Irish public-service broadcaster RTÉ following a deal struck with tournament organisers and incumbent rights-holder Virgin Me…
GSRM’s Donnari: 1190 Sports merger a sponsorship, advertising play
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
Rugby Australia extends naming rights agreement with eToro
Rugby Australia has extended a naming rights deal with investment platform eToro until the end of 2023
Local firm lands naming rights to Coventry’s Ricoh Arena in 10-year deal
Coventry Building Society has acquired naming rights to the city’s Ricoh Arena, home of Premiership rugby union club Wasps and, from next season, Championship football club Coventry City.
DHL continues to develop rugby presence in South Africa
South Africa’s Western Province Professional Rugby has extended its sponsorship contract with global logistics firm DHL.
Umbro adds Ospreys to growing rugby portfolio
British sportswear brand Umbro has further enhanced its rugby union portfolio by agreeing a new five-year deal with Welsh Pro14 team Ospreys
NZR rejects player alternatives to Silver Lake deal
New Zealand Rugby has rejected alternative proposals from the country's rugby union professionals to a planned investment by US private equity firm Silver Lake as being based on models that are "flawed"…
Ireland cancels Fiji rugby tour
The Irish national rugby union team has cancelled a planned tour of Fiji this summer due to the pandemic.
Ireland and Fiji were due to play three Tests in July
Twickenham to host EPCR finals, up to 10,000 fans set to attend
The finals of this year’s Champions Cup and Challenge Cup rugby union competitions, originally scheduled to take place in Marseille, will now be held at London’s Twickenham Stadium, with up to 10,000 fan…
Spring Media to distribute ‘RugbyTown’ documentary internationally
The Spring Media agency has teamed up with production company Rugby Factory to distribute the latter’s new ‘RugbyTown’ documentary series outside of the US market.
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Rugby Australia ‘open to external investment’ after posting A$27.1m loss
Rugby Australia has said it will look to external investment and has openly considered taking the game amateur after posting losses of A$27.1m (€17.4m/$21m) due to the effects of Covid-19.
T.M. Lewin latest to join Lions as sponsor of South Africa tour
The British and Lions has signed up menswear retailer T.M. Lewin as a sponsor of its 2021 tour of South Africa.
As official formal wear partner, T.M
Hummel to replace Under Armour at Wasps in record deal
Premiership Rugby club Wasps has signed a club-record technical and retail deal with Danish sportswear brand Hummel