Rugby Union
Australia launches 2027 Rugby World Cup hosting bid
Rugby Australia will today (Thursday) formally launch the country's bid to host the 2027 Rugby World Cup
Six Nations ‘to remain on free-to-air TV’ in the UK
Rugby union’s Six Nations Championship is poised to stay on free-to-air terrestrial television in the UK as part of a long-term deal, it has been reported.
RugbyPass, Premier and Wowow among Super Rugby Trans-Tasman broadcasters
Rugby union digital media platform RugbyPass has continued its return to live rugby streaming with a rights deal for the Super Rugby Trans-Tasman competition covering major markets in Europe as well as…
NZRPA ‘proposes IPO’ as alternative to Silver Lake deal
The New Zealand Rugby Players’ Association has published the details of an alternative capital raising option to the NZ$387.5m ($279/€230m) from American private equity firm Silver Lake.
DHL and Tudor become first sponsors of 2022 Rugby World Cup Sevens
Logistics company DHL and the Swiss watch manufacturer Tudor are the first to strike deals to sponsor the 2022 Rugby World Cup Sevens
RFU secures long-term Guinness renewal
England’s Rugby Football Union has renewed its sponsorship with alcohol brand Guinness.
The association first began in 2013 and will now continue until August 2025 across a four-year extension.
Rugby Australia calls off sponsor search as Cadbury signs as principal partner
Rugby Australia has named Cadbury as the new principal partner of the Wallabies men’s national rugby union team, ending an intense search period for the main jersey sponsor after the exit of airline Q…
Lions returns to free-to-air TV as Channel 4 finalises deal
UK free-to-air broadcaster Channel 4 has finalised its acquisition of rights to highlights of the British & Irish Lions’ three tests against South Africa, along with live rights to the pre-tour Test m…
BT, RFU finalise deal for climax to women’s Premier 15s
Telco BT and the Rugby Football Union have finalised a domestic broadcast deal for the climax to this season’s Premier 15s, the English women’s top-tier rugby union competition.
eToro identifies user “passion point” in rugby union to accelerate growth in Australia
eToro extended its home match naming rights deal with Rugby Australia having identified the sponsorship as the most efficient way to hit its target 20-to-45-year-old male demographic in a growth territory
LIVENow to stream EPCR finals in selected international markets
Pay-per-view streaming platform LIVENow has acquired streaming rights in various international territories to rugby union’s Champions Cup and Challenge Cup finals later this month.
Daimani to market hospitality packages for 2023 Rugby World Cup
The France 2023 Organising Committee for the Rugby World Cup has appointed Swiss e-commerce platform Daimani to be the tournament’s exclusive international official hospitality agent for its ticket-inclusive h…
Six Nations to remain on Irish free-to-air TV during CVC era
Live coverage of rugby union’s Six Nations Championship is poised to return to Irish public-service broadcaster RTÉ following a deal struck with tournament organisers and incumbent rights-holder Virgin Me…
GSRM’s Donnari: 1190 Sports merger a sponsorship, advertising play
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
Rugby Australia extends naming rights agreement with eToro
Rugby Australia has extended a naming rights deal with investment platform eToro until the end of 2023
Local firm lands naming rights to Coventry’s Ricoh Arena in 10-year deal
Coventry Building Society has acquired naming rights to the city’s Ricoh Arena, home of Premiership rugby union club Wasps and, from next season, Championship football club Coventry City.
DHL continues to develop rugby presence in South Africa
South Africa’s Western Province Professional Rugby has extended its sponsorship contract with global logistics firm DHL.
Umbro adds Ospreys to growing rugby portfolio
British sportswear brand Umbro has further enhanced its rugby union portfolio by agreeing a new five-year deal with Welsh Pro14 team Ospreys