Rugby Union
EE launches Match Day Experience, bringing in-stadium augmented reality to BT Sport app
UK mobile network operator EE has today announced the launch of Match Day Experience, a new augmented reality (AR) platform that will offer viewers a virtual in-stadium experience through the BT Sport…
Fanatics partners with Lions for 2021 tour of South Africa
The British and Irish Lions rugby union team has announced a new e-commerce and manufacturing tie-up with sports merchandising giant Fanatics
South Africa extends FNB back-of-shirt sponsorship
The South African Rugby Union (SARU) has renewed its sponsorship contract with banking firm FNB
Major League Rugby extends Rhino Rugby partnership
Major League Rugby has announced that Rhino Rugby will be returning as the league’s official ball and equipment provider for the 2021 season.
Sky acquires rights to inaugural World Tens Series
Pay-television broadcaster Sky has acquired rights in the UK and Ireland to the inaugural World Tens Series rugby union competition
Free-to-air final talks break down between Premiership Rugby and BBC
This Saturday’s Premiership Rugby final will be shown domestically only on pay-television broadcaster BT Sport after talks broke down between the rights-holder and UK public-service broadcaster the BBC.
WRU records £5.3m loss, awaits ‘full impact’ of pandemic
The Welsh Rugby Union (WRU) has stated Covid-19 led to an expected break-even year turning into a loss of £5.3m (€5.9m/$6.9m
England Rugby extends long-term Gilbert association
England's Rugby Football Union (RFU) has extended its contract with sports equipment brand Gilbert
New Zealand Rugby takes equity stake in headphones sponsor Nura
Headphones brand Nura has become the ‘Official Headphones of the All Blacks’ in a deal that will see New Zealand Rugby take an equity stake in the company.
“It’s crucial we re-establish ourselves as a multi-sport brand” | Sam Lucas, head of sports sponsorship, Umbro UK
Umbro's head of sports sponsorship in the UK, Sam Lucas tells SportBusiness how Umbro will leverage its kit supply agreements with the RFU and Bristol Bears to help achieve its aim of becoming the "number one brand" in rugby.
Eden Park to become Coopers Catch Park for Bledisloe Cup match
Eden Park, New Zealand’s national stadium, will take on the moniker of Coopers Catch Park this week after a decision was made on its innovative naming rights deal.
New Zealand and Australia restart Test rugby
New Zealand and Australia played out a 16-16 draw in front of more than 30,000 fans in Wellington on Sunday, in the first rugby Test since the Covid-19 pandemic shut the sport down
Nine ‘in talks’ with Rugby Australia over media rights
Australian free-to-air broadcaster Nine is reported to be in talks with Rugby Australia about a deal to take exclusive control of the organisation's domestic media rights
All Blacks sidestep Christmas in quarantine
New Zealand's All Blacks will not spend Christmas in hotel quarantine after Rugby Australia and Sanzaar agreed to bring forward the final Australia-New Zealand clash of this year's Rugby Championship
IMG signs up Oreca to operate new French rugby online store
The IMG agency has brokered an agreement for Oreca, the multi-channel distribution company heavily involved in motor sports, to operate the online store of the French Rugby Federation (FFR)
World Rugby makes Société Générale first top-tier global sponsor of 2023 RWC
World Rugby has signed an extension with long-term sponsor, Société Générale, making the French bank the first company to become a top-tier worldwide sponsor of the 2023 Rugby World Cup, which will be …
RFU sign Allianz as Premier 15s title sponsor to boost women’s game
The Rugby Football Union (RFU) has signed up global financial services company Allianz Insurance to its women's rugby sponsorship portfolio with the deal including title sponsorship of the organisation's…
Eden Park signs ‘world first’ naming-rights deal with ASB
Eden Park, New Zealand’s national stadium, has signed the first naming-rights deal in its 117-year history, albeit on a temporary basis.