Rugby Union

UK mobile network operator EE has today announced the launch of Match Day Experience, a new augmented reality (AR) platform that will offer viewers a virtual in-stadium experience through the BT Sport…

The British and Irish Lions rugby union team has announced a new e-commerce and manufacturing tie-up with sports merchandising giant Fanatics

The South African Rugby Union (SARU) has renewed its sponsorship contract with banking firm FNB

Major League Rugby has announced that Rhino Rugby will be returning as the league’s official ball and equipment provider for the 2021 season.

Pay-television broadcaster Sky has acquired rights in the UK and Ireland to the inaugural World Tens Series rugby union competition

This Saturday’s Premiership Rugby final will be shown domestically only on pay-television broadcaster BT Sport after talks broke down between the rights-holder and UK public-service broadcaster the BBC.

The Welsh Rugby Union (WRU) has stated Covid-19 led to an expected break-even year turning into a loss of £5.3m (€5.9m/$6.9m

England's Rugby Football Union (RFU) has extended its contract with sports equipment brand Gilbert

Headphones brand Nura has become the ‘Official Headphones of the All Blacks’ in a deal that will see New Zealand Rugby take an equity stake in the company.

Umbro's head of sports sponsorship in the UK, Sam Lucas tells SportBusiness how Umbro will leverage its kit supply agreements with the RFU and Bristol Bears to help achieve its aim of becoming the "number one brand" in rugby.

Eden Park, New Zealand’s national stadium, will take on the moniker of Coopers Catch Park this week after a decision was made on its innovative naming rights deal.

New Zealand and Australia played out a 16-16 draw in front of more than 30,000 fans in Wellington on Sunday, in the first rugby Test since the Covid-19 pandemic shut the sport down

Australian free-to-air broadcaster Nine is reported to be in talks with Rugby Australia about a deal to take exclusive control of the organisation's domestic media rights

New Zealand's All Blacks will not spend Christmas in hotel quarantine after Rugby Australia and Sanzaar agreed to bring forward the final Australia-New Zealand clash of this year's Rugby Championship

The IMG agency has brokered an agreement for Oreca, the multi-channel distribution company heavily involved in motor sports, to operate the online store of the French Rugby Federation (FFR)

World Rugby has signed an extension with long-term sponsor, Société Générale, making the French bank the first company to become a top-tier worldwide sponsor of the 2023 Rugby World Cup, which will be …

The Rugby Football Union (RFU) has signed up global financial services company Allianz Insurance to its women's rugby sponsorship portfolio with the deal including title sponsorship of the organisation's…

Eden Park, New Zealand’s national stadium, has signed the first naming-rights deal in its 117-year history, albeit on a temporary basis.