Rugby Union

Rugby Union
Sponsorship & Marketing

Headphones brand Nura has become the ‘Official Headphones of the All Blacks’ in a deal that will see New Zealand Rugby take an equity stake in the company.
Rugby Union
Sponsorship & Marketing

Umbro's head of sports sponsorship in the UK, Sam Lucas tells SportBusiness how Umbro will leverage its kit supply agreements with the RFU and Bristol Bears to help achieve its aim of becoming the "number one brand" in rugby.
Rugby Union
Sponsorship & Marketing

Eden Park, New Zealand’s national stadium, will take on the moniker of Coopers Catch Park this week after a decision was made on its innovative naming rights deal.
Rugby Union
Events

New Zealand and Australia played out a 16-16 draw in front of more than 30,000 fans in Wellington on Sunday, in the first rugby Test since the Covid-19 pandemic shut the sport down
Rugby Union
Media

Australian free-to-air broadcaster Nine is reported to be in talks with Rugby Australia about a deal to take exclusive control of the organisation's domestic media rights
Rugby Union
Events

New Zealand's All Blacks will not spend Christmas in hotel quarantine after Rugby Australia and Sanzaar agreed to bring forward the final Australia-New Zealand clash of this year's Rugby Championship
Rugby Union
Licensing & Merchandising

The IMG agency has brokered an agreement for Oreca, the multi-channel distribution company heavily involved in motor sports, to operate the online store of the French Rugby Federation (FFR)
Rugby Union
Sponsorship & Marketing

World Rugby has signed an extension with long-term sponsor, Société Générale, making the French bank the first company to become a top-tier worldwide sponsor of the 2023 Rugby World Cup, which will be …
Rugby Union
Sponsorship & Marketing

The Rugby Football Union (RFU) has signed up global financial services company Allianz Insurance to its women's rugby sponsorship portfolio with the deal including title sponsorship of the organisation's…
Rugby Union
Sponsorship & Marketing

Eden Park, New Zealand’s national stadium, has signed the first naming-rights deal in its 117-year history, albeit on a temporary basis.
Rugby Union
Industry Moves

Bernard Laporte will lead the French Rugby Federation (FFR) into its staging of the 2023 Rugby World Cup after being re-elected as president of the governing body
Rugby Union
Media

Australian pay-television operator Foxtel is reported to have submitted an offer for rights to competitions organised by Rugby Australia as it seeks to extend its long-running association with the body
Rugby Union
Events

New Zealand Rugby will run a repeat of its Super Rugby Aotearoa series in 2021, and has decided against adding teams from Australia or the Pacific Islands
Rugby Union
Sponsorship & Marketing

Umbro’s return to rugby – in the form of its four-year kit supply deal with the Rugby Football Union – came into effect earlier this month, but it very nearly didn't happen. Matthew Williams examines what the union and the sportwear manufacturer hope to get out of the agreement.
Rugby Union
Governance

SA Rugby has voted to withdraw its four teams from Super Rugby and will look at entering them in the European Pro14 competition
Cricket
Business

Adam Nelson talks to stakeholders from across women's sport about the impact of the pandemic and how the sector is well-placed to rebound thanks to a healthy revenue mix
Rugby Union
Events

Doubts remain over whether world champions South Africa will join this year’s Rugby Championship in Australia due to concerns over the level of the team's preparations.
Rugby Union
Finance & Law

The Ligue Nationale de Rugby (LNR), the organising body for French rugby’s union’s Top 14 and Pro D2, is open to continuing discussions over a private equity deal worth €200m ($233.4m) b