Sailing

Sailing
Media

SailGP has announced new, or extended, broadcast rights deals across Australia, Brazil, Germany and New Zealand ahead of a 2025 season which it expects to provide “significant further growth” in terms of its audience reach.
Sailing
Sponsorship & Marketing

Emirates' Global Partner package to SailGP includes naming rights to two races and significant media exposure for the airline, the two parties announced today (Thursday)
Sailing
Sponsorship & Marketing

SailGP has significantly strengthened its sponsorship portfolio, bringing Emirates and DP World on board as Global Series Partners ahead of the new season, SportBusiness can reveal.
Sailing
Finance & Law

The future of the Canadian team in SailGP, the annual national teams' sailing competition, has been secured after its acquisition by biotech entrepreneur Greg Bailey
Sailing
Media

Warner Bros. Discovery has secured a UK broadcast deal for the 37th America's Cup ahead of this week's start, ensuring the event is broadcast in every competing market
Sailing
Sponsorship & Marketing

Renewable energy suppler Acciona Energía has become the ‘Official Energy Partner’ of the 37th America’s Cup in what is likely to be the last sponsorship deal signed by the organisers before the action…
Sailing
Events

Season five to be the league’s most expansive to date, with 14 events across an increased five continents.
Sailing
Finance & Law

Mubadala Capital has acquired what will be the sailing series' first South American team as the investor continues to target the Brazilian sports industry.
Sailing
Media

Warner Bros. Discovery (WBD) and New Zealand's news media website Stuff have teamed up to acquire rights to Emirates Team New Zealand's defence of the upcoming America's Cup.
Sailing
Sponsorship & Marketing

The Sports Consultancy (TSC), the London-based sports and entertainment specialist agency, will look to tap into its extensive experience in sailing, after being appointed to lead the search for host …
Sailing
Sponsorship & Marketing

Explora Journeys, the new luxury ocean travel brand of the MSC Group, has signed its first major sports sponsorship deal, becoming the seventh Global Partner of the 37th America’s Cup.
Sailing
Sponsorship & Marketing

Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors
Sailing
Sponsorship & Marketing

French IT services and consulting company, Capgemini, has signed on as the sixth global partner for the 37th America’s Cup in a deal that continues the sailing event’s new sponsorship strategy.
Sailing
Sponsorship & Marketing

Cupra, the Spanish car brand, has made its first move into the sport of sailing, signing up as a Global Partner of the America's Cup for the 37th edition of the blue riband race in Barcelona
Sailing
Sponsorship & Marketing

Grant Dalton’s decision not to renew America’s Cup main sponsorship terms with luxury goods brand Prada has paid off with rival company Louis Vuitton returning as title sponsor for next year’s Challenger Serie…
Sailing
Sponsorship & Marketing

The America's Cup has added Coca-Cola to its central sponsorship roster as the organisers continue to push into the non-luxury sector for partners of sailing’s premier event to be held in Barcelona in 2…
Sailing
Sponsorship & Marketing

Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project. Ann
Sailing
Media

SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences