Skiing
FIS recruits former Infront executive Nosotti as director of media rights
The International Ski Federation (FIS) has recruited Roberto Nosotti, previously of the Infront agency, as director of media rights at its new in-house commercial division that will oversee the sale of…
FIS advances centralisation plan with hires of IMG’s Salomon, sponsorship executive Kraus
The International Ski Federation (FIS) has advanced its controversial plans to centralise commercial rights to its World Cup series with the dual appointment of IMG’s Christian Salomon and former Allianz g…
Carlsson returns to FIS after quitting IBU post
Niklas Carlsson is returning to the International Ski Federation (FIS) after quitting his position as secretary general of the International Biathlon Union (IBU)
NRK to show home Nordic World Ski Championships through Viaplay deal
Norwegian public-service broadcaster NRK has agreed a sublicensing deal with streaming company Viaplay for rights to the 2023 and 2025 Nordic World Ski Championships, the latter of which will be a ‘home’ eve…
Skiing powerhouses take to CAS to challenge Eliasch’s FIS re-election
The national skiing associations of Austria, Croatia, Germany and Switzerland have united to protest the controversial re-election of Johan Eliasch as president of the International Ski Federation (FIS)…
Gu appointed as Salt Lake City Winter Olympics bid ambassador
Chinese skier Eileen Gu has been made an ambassador of Salt Lake City’s bid to host the Winter Olympics.
Re-elected Eliasch promises FIS rights ‘consultation’ but remains dogged by legal claims
Johan Eliasch, the Swedish businessman re-elected overwhelmingly as president of the International Ski Federation (FIS), has promised a period of “consultation” over plans to centralise commercial rig…
Crans-Montana sees off competition to land 2027 Alpine Ski World Championships
The Swiss municipality of Crans-Montana has secured a convincing victory over three rival bidders to land hosting rights to the 2027 Alpine Ski World Championships
FIS and Infront on course for legal collision over controversial rights centralisation plan
Controversial plans to centralise international broadcast rights to World Cup events under a so-called ‘Concorde Agreement’ have placed the International Ski Federation (FIS) in legal conflict with the…
Eliasch set for re-election as FIS president
Johan Eliasch is set to be re-elected as president of the International Ski Federation (FIS) after he was confirmed as the only official to submit his candidacy
Beyond Beijing: Sustained growth expected for China’s winter sports industry
Industry insiders confident that participation boom is real
Growing middle class seeks active lifestyles and new pastimes
Home-grown elite events and athletes expected in coming years
Bing Dwen Dwen and Eileen Gu spur Winter Olympics spending in China
Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
Visma ends long-running Ski Classics title sponsorship
IT services company Visma has decided to end its long-running title sponsorship of the Ski Classics series of long-distance skiing events
JD.com sponsors Chinese aerial skiing team
Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics.
JD's designation will be official partner of the team
Sportfive recruits Triceps’ Ulmer to German winter sports role
The German arm of the Sportfive agency has recruited Christian Ulmer from the Triceps sports marketing agency as its new senior director of winter sports
Icepeak to supply Chinese skiers with Beijing 2022 apparel
Finnish sportswear brand Icepeak is to sponsor China’s skiing teams at next year’s Winter Olympic Games after being named an official apparel partner of the Chinese national teams.
Infront signs long-term biathlon extension with Austrian Ski Federation
The Austrian Ski Federation (ÖSV) has extended its marketing rights agreement with the Infront agency for the International Biathlon Union (IBU) World Cup event in Hochfilzen, Austria, until the end of …
L’Équipe lands rights to FIS skiing in five-year deal
L’Équipe, the French publishing group and broadcaster, has acquired rights to a number of alpine skiing events organised by the International Ski Federation (FIS).