Tennis
Nine ‘agrees Tennis Australia domestic rights renewal’
Australian broadcaster Nine Entertainment is reported to have renewed its domestic media rights for the Australian Open tennis Grand Slam in a deal with Tennis Australia
UniqFEED virtual advertising solution enables Pepperstone sponsorship of Paris Masters
ATP Media has approved software-based virtual advertising company UniqFEED to provide its virtual advertising services at the Rolex Paris Masters tennis tournament
Sense Arena introduces tennis VR platform
Virtual reality sports training company Sense Arena has introduced Sense Arena for Tennis, the company's new tennis VR platform
Getty Images partners with LTA to create women’s tennis exhibition
Photographic agency Getty Images has partnered with the Lawn Tennis Association (LTA), the national governing body for tennis in the UK, to create a photography exhibition celebrating women’s tennis a…
India sets up return to ATP Challenger Tour calendar
India is set to return to the Association of Tennis Professionals’ (ATP) Challenger Tour for the first time since 2020, with four events lined up in the coming months.
Tennium lands promoter contract for Hamburg’s European Open
The Tennium agency has further expanded its roster of tennis tournaments by agreeing an initial five-year deal to operate the European Open men’s and women’s event in Hamburg, Germany.
BT Sport and BBC to broadcast Glasgow’s Billie Jean King Cup Finals
UK pay-television broadcaster BT Sport and public-service broadcaster the BBC have acquired domestic rights to the 2022 Billie Jean King Cup Finals being held in Glasgow later this month
Buzzer expands global sports portfolio with ATP Media pact
Live sports mobile platform Buzzer has expanded its reach in the global sports landscape after securing an agreement with ATP Media to distribute ATP Tour live match content
ATP to help direct future of Davis Cup through strategic alliance
The Association of Tennis Professionals (ATP) has established formal ties with the Davis Cup for the first time in the history of the men’s national team event by striking a strategic alliance with the I…
ServusTV retains Australian Open rights in Austria
Austrian commercial broadcaster ServusTV has renewed an agreement to cover the Australian Open ahead of the 2023 edition of the grand slam tennis tournament
ATP, WTA unveil mixed-gender United Cup
The Association of Tennis Professionals (ATP) and Women’s Tennis Association (WTA) have formally unveiled the United Cup, a new mixed-gender competition to replace the men's-only ATP Cup at the start of…
Nine ‘open to partnership’ on Stan, in talks for Tennis Australia and Cricket Australia rights
Australian media group Nine Entertainment is open to investment from third parties in its streaming service Stan, but is not planning to sell the platform, according to local media reports
Hertz signs sponsorship with Rolex Paris Masters
Car rental company Hertz has announced a new long-term sponsorship agreement with the Rolex Paris Masters tennis tournament
Sportradar to distribute ATP data feed following rights sublicense
Sportradar has been awarded sublicensed rights to provide a secondary feed of ATP Tour and ATP Challenger Tour data to bookmakers worldwide
Martin resigns as International Tennis Hall of Fame CEO to join Beemok Capital
Todd Martin has stepped down from his role as International Tennis Hall of Fame chief executive to become the head of tennis at Beemok Capital, which has closed its acquisition of the Cincinnati, Ohio-based Western …
AELTC recruits Al-Qassab as marketing and commercial director following Henderson exit
The All England Lawn Tennis and Croquet Club (AELTC) has merged its commercial, communications and marketing functions into a single position to be held by Usama Al-Qassab, the former Walt Disney marketing…
Mutua Madrileña renews with Madrid Open in IMG-owned MTP deal
Insurance company Mutua Madrileña has renewed its title sponsorship of the Mutua Madrid Open for five more years, from 2023 to 2027.
Dubai named as debut host of World Tennis League
Dubai has been announced as host of a new tennis tournament which promises to mix sport and entertainment, with Novak Djokovic and Iga Swiatek named among the first set of players to sign up