Tennis
Gainbridge replaces BNP Paribas as Billie Jean King Cup title sponsor
The International Tennis Federation (ITF) has signed Gainbridge Insurance Agency as the new official title partner of the Billie Jean King Cup, the women’s World Cup of Tennis.
ServiceNow to join 2023 Laver Cup in Vancouver
US digital workflow company ServiceNow has signed as a global supplier to the Laver Cup, commencing from the 2023 edition of the team-based tennis tournament
ATP Challenger Tour prize money rising to record $21m in 2023
ATP Challenger Tour prize money will increase sizably from $13.2m (€13.2m) this year to a record $21.1m
Sony to broadcast Tennis Premier League
Indian pay-television broadcaster Sony Pictures Networks has acquired the domestic rights to the fourth edition of the Tennis Premier League (TPL), which will take place this December
Sony to show Chennai Open in India
Indian pay-television broadcaster Sony Pictures Network acquired the rights for this year's Chennai Open WTA Tour 250 tennis tournament
US Open breaks all-time attendance record
The 2022 US Open broke its all-time attendance record, attracting 776,120 fans for the main two-week draw, and 888,044 fans for the full three-week event including Fan Week
Saran nets Davis Cup rights in Turkey to 2024
The Saran Media Group agency has secured exclusive pay-television rights for the Davis Cup in Turkey from Kosmos Global Tennis for three years, from 2022-24
Cleveland Clinic, Switzerland Tourism join global suppliers for Laver Cup
Team-based tennis tournament the Laver Cup has added to its sponsorship roster ahead of this year’s event through new deals with US healthcare provider Cleveland Clinic and Switzerland Tourism.
ATP Cup ‘set to be replaced’ with mixed-gender competition
The Association of Tennis Professionals (ATP) and Women’s Tennis Association (WTA) are set to establish a mixed-gender competition to replace the ATP Cup at the start of the tennis season, according t…
L’Équipe picks up Davis Cup rights
French media group L’Équipe has acquired rights to the Finals of this year’s Davis Cup tennis tournament.
Williams draws record ESPN audience for presumptive swansong
US Open also continues to post series of new attendance records
Fort Worth’s Dickies Arena to host WTA Finals
Fort Worth, Texas, will host the Women’s Tennis Association’s (WTA) season-ending Finals from October 31 to November 7, it has been announced.
Lexus renews Davis Cup sponsorship
Toyota-owned luxury car brand Lexus has renewed its role as an official partner of the Davis Cup tennis finals
Williams fuels record-level US Open viewership on ESPN
Serena Williams’ final US Open run produced record attendance and viewership numbers during her second-round singles match against world No. 2 Anett Kontaveit.
Serena Williams draws another record crowd at US Open
Serena Williams helped attract another record crowd at the US Open on August 31, with the American's epic 7-6, 2-6, 6-2 upset of No
Williams draws peak 3.2m audience for US Open match
Serena Williams' opening match at the US Open drew an average 2.7 million domestic viewers on ESPN, with the American's straight-sets victory over Danka Kovinic peaking at 3.2 million
USTA enjoys US Open premium hospitality sales boost
The United States Tennis Association has secured another commercial boost ahead of the US Open, with premium hospitality sales enjoying significant growth compared to the 2021 tournament and hospitality…
Nassar to lead PTPA and new commercial arm for tennis players
Trade association for tennis pros and new for-profit entity gain $26m in funding