Tennis

Japanese pay-television broadcaster Wowow and the United States Tennis Association (USTA) have announced a US Open rights renewal just six days before the 2022 tournament begins

The United States Tennis Association has secured another commercial boost ahead of the US Open, with French sunscreen brand La Roche-Posay being named the inaugural official sunscreen partner of the grand …

Rematch described as ‘sporting time machine’ Latest event to reimagine Ali-Foreman fight as ‘immersive theatrical experience’ Fundi

IBM and the United States Tennis Association have announced a five-year renewal of their already 30-year partnership. Through IBM, the USTA created the USOpen

US Open prize money will top more than $60m (€59m) for the first time this year, up from $57.5m in 2021, the United States Tennis Association has announced.

Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next month with the goal of “helping to drive its future relevance”.

Australian telecoms operator Optus has announced a content and endorsement agreement with three-time tennis grand slam winner Ashleigh Barty that will see her assume the title of ‘chief of inspiration’.

General Motors luxury car brand Cadillac has been named the official vehicle of the US Open following a multiyear deal with the United States Tennis Association

American billionaire businessman Ben Navarro has acquired the Cincinnati, Ohio-based Western and Southern Open tournament from the United States Tennis Association.

The Australian Open tennis grand slam generated more than A$405m ($287m/€278m) in economic activity in the state of Victoria during the pandemic-afflicted years of 2021 and 2022, according to a report b…

The United States Tennis Association has enjoyed a huge spike in ticket sales for the upcoming US Open in the wake of Serena Williams' recent announcement that she will retire from the sport after playing…

Company says 'we couldn’t be more excited' about network

The United States Tennis Association (USTA) has named ‘Explore Asheville’ as the ‘Official Tourism Partner’ for the US Open in 2022, replacing the Bermuda Tourism Authority in the category. Ber

Brokerage solutions company Quadcode has agreed a deal to sponsor the Davis Cup Finals, the season-ending event for the men’s national team tournament organised by the International Tennis Federation (…

IMG will continue to market the global sponsorship rights for the Japan Open tennis tournament after extending its long-running commercial agreement with the Japan Tennis Association (JTA) until 2027

The Association of Tennis Professionals (ATP) has announced the cancellation of four ATP Tour events in China due to the Covid-19 pandemic and the creation of six one-off tournaments to be held instead