Tennis
NEP extends Wimbledon broadcast production deal
Outside broadcast and services provider NEP UK has agreed a four-year extension to its production deal for the Wimbledon Championships
STH to sell Australian Open hospitality packages to UK fans
Sports Travel & Hospitality Group UK (STH UK) is to sell 2023 Australian Open hospitality packages to UK-based fans, SportBusiness understands
Kyrgios serves up sizeable late-night Wimbledon ratings on Nine
More than 750,000 television viewers in Australia stayed up late to watch the country’s controversial tennis star Nick Kyrgios contest his first grand slam final at Wimbledon in the early hours of Monday m…
BBC nets record Wimbledon online traffic, peak of 7.5m viewers for men’s final
The BBC’s coverage of this year’s Wimbledon set a new record for online viewing figures, with the UK public-service broadcaster stating that the tennis grand slam was streamed 53.8 m
Sky signs off on Wimbledon rights extension in German-speaking countries
Pay-television broadcaster Sky has renewed its rights to the Wimbledon tennis grand slam in Germany, Austria and Switzerland under a multi-year deal, its second in Europe announced in the last two weeks
First Wimbledon Middle Sunday attracts 3.7m peak audience on BBC
A peak audience of 3.7 million tuned into watch the BBC’s UK coverage of the first official “Middle Sunday” at this year’s Wimbledon Championships while a further 4.7 milli
Lavazza renews Wimbledon deal until 2025
Italian coffee company Lavazza has renewed its official supplier agreement for the Wimbledon tennis championships until 2025
Babolat moves from licensee to official partner of Wimbledon
French sports equipment manufacturer Babolat has stepped up its association with the Wimbledon Championships by agreeing a deal to become an official partner of the grand slam tennis event
Sky Italia nets four-year Wimbledon rights renewal
Pay-television broadcaster Sky Italia has renewed its rights to the Wimbledon tennis grand slam from 2023 to 2026
Sport 24 announces Wimbledon renewal on first day of 2022 event
Sport 24, the in-flight and in-ship service owned and operated by the IMG agency, has announced a three-year Wimbledon rights renewal to coincide with the start of this year’s grass court Grand Slam e…
Robinsons and AELTC end 86-year Wimbledon association by mutual consent
Robinsons has ended its sponsorship deal with the Wimbledon Championships, one of the longest-running brand associations in sport
Prezzo serves up LTA ‘Competition Restaurant Partner’ deal
UK-based Italian restaurant chain Prezzo has signed as the ‘Official Competition Restaurant Partner’ of the Lawn Tennis Association (LTA).
ATP and US Open to trial off-court coaching but Wimbledon against initiative
The ATP men’s tennis tour and the US Open Grand Slam have announced they will trial off-court coaching of players during qualifying and main draw matches, starting from the week of July 11, this year, b…
New Wimbledon commercial team looks to US, India and China for next wave of growth
New commercial director Henderson has strong contacts in Asia through earlier IMG role
AELTC focusing on brand building and fan engagement for long-term commercial returns
Vancouver and Berlin announced as next two Laver Cup host cities
The Laver Cup, the annual men’s tennis tournament between Europe and the rest of the world, will take place in Vancouver in 2023 and Berlin in 2024, it has been announced today (Wednesday).
IBM launches new digital fan engagement features for Wimbledon
Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.
Kyrgios joins Osaka’s Evolve agency
Australian tennis player Nick Kyrgios has become the first athlete to join Evolve, the new agency owned by Japanese tennis star Naomi Osaka and her agent Stuart Duguid
HSBC joins gallery of brands in Raducanu’s personal portfolio
Banking group HSBC has become the latest brand to sign up tennis star Emma Raducanu to an endorsement deal