Tennis
BJK Cup signs Elf Beauty as cosmetics sponsor
The Billie King Cup (BJKC) women’s team tennis event has announced a three-year global deal with US cosmetics brand Elf Beauty, in a sign of the increasing appeal of women’s sport to the beauty sector.
Sky, SuperTennis trade US Open, WTA Tour rights
Sky Italia will broadcast the US Open this year and next as part of a two-way sublicensing agreement with SuperTennis amid the sharp rise in success of Italian players
Emirates retains Grand Slam with US Open renewal
Emirates has reinforced its dominance of the airline sponsorship category in tennis with a renewal of its deal with the US Open
ATP’s mic initiative could fall on deaf ears
The ATP's attempts to tap younger audiences by innovating the broadcast experience could be thwarted by top players, whose opposition has already brought a premature end to the Tour's behind-the-scenes docuseries.
Málaga to debut new event concept for BJK Cup, Davis Cup Finals
The Spanish city's staging may represent the future hosting strategy for the women’s and men’s tennis tournaments
Wimbledon becomes first grand slam on Tennis TV
A grand slam has been broadcast on Tennis TV for the first time after ATP Media's OTT subscription streaming service stepped in to provide coverage in New Zealand of this year's Wimbledon, which concludes on Sunday.
ATP Media revenues breach $200m
ATP Media registered revenues of $202.9m in 2023 and a profit of $4m, SportBusiness understands, thanks in part to the aggregation of ATP 250 rights and the return of the Shanghai Masters for the first time since 2019.
ATP gives green light to in-competition wearables
The initiative aims to usher in a new era of innovative data-led performance analytics and injury prevention in tennis, amid a long-term goal of enhancing the broadcast experience
Sportfive strengthens regional operations with Tennis Australia’s Iannuzzi
Sportfive has appointed Jordan Iannuzzi as its new senior commercial partnerships manager in Australasia
Tennis TV joins DAZN add-on channels in Latin America deal
DAZN will distribute Tennis TV, ATP Media’s direct-to-consumer service, across Latin America, Brazil and the Caribbean in its latest move in the third-party channels business.
ITF, ATP turn to financial services sector with UniCredit, OFX deals
After five years without a banking sponsor, the International Tennis Federation (ITF) has announced a new three-year agreement with UniCredit.
WBD ‘strikes 10-year US deal’ for French Open
Warner Bros. Discovery has reportedly agreed terms on a 10-year contract to broadcast the French Open in the US, thus ending a long-standing run on NBC Sports.
LTA nets domestic Tennis Channel deal, commercial revenues top £9m
The Lawn Tennis Association, the sport's UK governing body, has signed a comprehensive four-year domestic media rights agreement with the specialist Tennis Channel
Lacoste pays up for premium Roland Garros extension
French sports brand Lacoste has extended its ‘Premium Partner’ agreement with Roland Garros until 2030 in what is understood to be the most expensive outfitter deal among the four tennis grand slams.
WTA ends CEO search with move for NBA’s Archer
Portia Archer, a senior US sports and media executive, has today (Wednesday) been named as the new chief executive of the Women’s Tennis Association.
Winners Alliance welcomes $40m in new funds from existing investors
Existing investors Pershing Square Foundation and Prysm Capital are among those injecting fresh funding.
WBD’s 11-market Wimbledon renewal to boost Max rollout
Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent
Range Rover to the fore in Wimbledon sponsorship
Jaguar Land Rover (JLR), the UK car manufacturer, has tweaked its major sponsorship deal with the Wimbledon Championships to make its Range Rover brand the face of the partnership