Tennis
Australian Open vaccination demand puts Djokovic defence in doubt
Australian regulations requiring those entering the country to be double vaccinated against Covid-19 are raising doubts over the attendance of leading tennis players at January's Australian Open
Raducanu signs with Dior in latest high-profile endorsement deal
US Open tennis champion Emma Raducanu has joined luxury fashion house Dior as an ambassador
ITF and Kosmos Tennis agree Davis Cup fan token deal with Chiliz
The International Tennis Federation and its commercial backer Kosmos Tennis have agreed with a deal with blockchain provider Chiliz to launch an official Davis Cup fan token on the Socios.com platform
Madrid-based VP Hoteles renews as official hotel of Davis Cup finals
The International Tennis Federation and Kosmos Tennis, the investment group that backs the Davis Cup, have renewed VP Hoteles as regional partner and official hotel of the Davis Cup finals
Tennis Australia buoyed by Discovery contract protections, on cusp of new deals
The recently-signed 10-year Australian Open rights agreement between Tennis Australia and Discovery is a “real confidence booster” for the tennis governing body, which was satisfied with the various pro…
Raducanu signs Tiffany & Co. endorsement deal
British tennis star Emma Raducanu has been named a brand ambassador of US jewellery manufacturer Tiffany & Co
Citigroup extends title sponsorship of Citi Open through 2023
American multinational financial services company Citigroup is continuing its title sponsorship of the Association of Tennis Professionals Tour’s Citi Open through 2023.
Madrid Open contract extended, new court to be developed
A new deal has been struck for the Madrid Open tennis tournament to remain in the Spanish capital until 2030, with a new court to be constructed at La Caja Mágica as part of the agreement.
Discovery Sports follows Australian Open deal with decade-long Laver Cup contract
Media group Discovery has secured exclusive media rights to show the Laver Cup, the annual men's team tennis tournament between Team Europe and Team World, across Europe from 2021 to 2030
Uniqlo adds Laver Cup to tennis-related sponsorship assets
Apparel retailer Uniqlo has been named 'Official LifeWear' sponsor for the 2021 Laver Cup, which will be held at TD Garden, Boston
Nine completes Grand Slam collection with US Open deal
Australian media group Nine Entertainment has completed its set of Grand Slam tennis tournaments by acquiring rights to the US Open
WTA Finals move from Shenzhen to Guadalajara due to Covid-19
The Women’s Tennis Association has announced that the Mexican city of Guadalajara will host the 2021 WTA Finals after conceding defeat in efforts to retain the event in Shenzhen.
Channel 4 nets 9.2m peak for Raducanu triumph after Amazon sublicensing deal
Channel 4, the UK free-to-air broadcaster, attracted a peak audience of 9
BBC secures highlights rights to Raducanu’s historic US Open final
Highlights of Emma Raducanu's history-making US Open final against fellow teenager Leylah Fernandez will be shown by the BBC following an agreement struck by the UK public-service broadcaster
Stan Sport adds Laver Cup to tennis offering
Stan Sport, the streaming service of Australian media group Nine Entertainment, has broadened its tennis portfolio by agreeing a multi-year deal for rights to the Laver Cup
Lexus maintains Davis Cup backing
Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.
Discovery inks decade-long agreement for Tennis Australia rights
Discovery has landed a long-term agreement with Tennis Australia which will keep the Australian Open under the Eurosport umbrella and on Discovery broadcast platforms for another decade
Sportway agrees rights deal with Swedish Tennis Association
Sportway, the automated production and live streaming firm, has signed up the Swedish Tennis Association as its latest client in a two-year agreement