Tennis
Sky NZ agrees multi-year deal for Wimbledon rights
Pay-television broadcaster Sky New Zealand has agreed a multi-year rights deal for the Wimbledon grand slam tennis championships
Nine ‘to sign amended broadcast deal’ for Australian Open
Australian free-to-air broadcaster Nine and Tennis Australia are set to sign a modified broadcast deal for the 2021 summer of tennis
IMM postpones Rio Open to 2021 as event faces potential cancellation
IMM Sports and Entertainment and the Rio Institute of Tennis (ICT) have announced that the 2021 Rio Open will not take place as planned in February and faces cancellation if a new date cannot be found
Delayed start for Australian Open as ATP unveils 2021 calendar start
A later start date of February 8 for the Australian Open has been confirmed by tennis governing body the ATP, along with the schedule for the start of the 2021 season
Sporting Solutions to use Stats Perform’s WTA data for in-play pricing
Sportsbook and lottery supplier Sporting Solutions has reached an agreement with Stats Perform to harness the sports technology company’s data from the Women’s Tennis Association Tour to provide its cus…
Świątek interest inspires six-year Canal Plus, WTA deal in Poland
The Women’s Tennis Association has agreed a new six-year deal with pay-television broadcaster Platforma Canal Plus in Poland, from 2021, amid interest in Polish player Iga Świątek.
Gareth Balch | Why 2021 consumer behaviour presents an opportunity for sport
Two Circles CEO Gareth Balch explains why 2021 will present a once-in-a-generation opportunity to grow the world’s engagement with sport – making it more important than ever to be a sports marketer
Round-Up: Amazon’s India rights ambitions, Rugby World Cup draw made, Federer’s Australian Open in doubt, and more
Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
TAG Heuer to replace Rado as LTA timekeeper
Swiss luxury watchmaker TAG Heuer has signed a three-year sponsorship with the Lawn Tennis Association (LTA), the governing body for tennis in the UK
ATP launches new global marketing campaign with Matta agency
The ATP tennis tour has launched a new global marketing campaign which is designed to resonate with a younger generation of tennis fans
WTA planning full calendar for 2021, including China
The Women's Tennis Association is preparing to launch its 2021 season in the first week of January and plans a full calendar of more than 50 tournaments, including events in China
Victoria government to help cover Australian Open costs
Tennis Australia is in negotiations with state officials in Victoria on plans to cover the cost of the delayed Australian Open
WTA unveils comprehensive brand refresh
The Women’s Tennis Association has unveiled a comprehensive brand refresh, which includes the first logo redesign in 10 years, as well as a new naming system for its tournaments.
Banco Sabadell extends Barcelona Open title sponsorship
Spanish bank Banco Sabadell has agreed to extend its title sponsorship of the Barcelona Open ATP 500 tournament for the 2021 edition
Australian Open gets green light to start in February
The Australian Open is set go ahead but has been pushed back to start on February 8
Leverage Marketing Advisors adds Wimbledon champion Bartoli to roster
Sponsorship and strategy consultancy Leverage Marketing Advisors has added former Wimbledon champion Marion Bartoli to its team of sports marketers
YouTube TV loses another sports property after dropping Tennis Channel
Streaming service YouTube TV has lost yet another sports channel to its portfolio after announcing it is dropping the Sinclair Broadcast Group-owned Tennis Channel at extremely short notice
Lavazza serves up ATP Finals sponsorship
Italian coffee brand Lavazza has become a major sponsor of the Nitto ATP Finals, which are to be held in Turin between 2021 and 2025