Tennis
Lavazza serves up ATP Finals sponsorship
Italian coffee brand Lavazza has become a major sponsor of the Nitto ATP Finals, which are to be held in Turin between 2021 and 2025
Mission accomplished for ATP and O2 as Finals bids farewell to London
The ATP Finals’ 12-year run in London helped to boost the profile of the event and showcase London's O2 Arena as sports venue. Adam Nelson examines the tournament's stay in the city and looks at how the commercial model will change now that it is moving to Turin.
Stats Perform unveils six-year GVC agreement on back of WTA data deal
GVC Holdings, the sports betting group that houses bookmakers including Bwin, Coral, Ladbrokes, and Sportingbet, has become the first client to be announced as taking the expanded Women’s Tennis Association d…
LTA adds Dunlop to growing sponsorship portfolio
The Lawn Tennis Association (LTA) has signed up tennis equipment specialist Dunlop to its sponsorship portfolio
Stats Perform marries WTA data supply with betting streaming rights in six-year deal
Sports data and technology company Stats Perform has finalised a six-year agreement for the Women’s Tennis Association’s data rights, adding to its existing betting streaming rights to the women’s tour.
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Round-Up: Australian Open mulls qualifiers cut, Olympic badminton qualifiers in Singapore, CBA second stage dates, and more
The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age
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Lacoste transitions outfitter role from ATP Finals to ATP Tour
French apparel brand Lacoste has extended its association with ATP tennis events by signing as the ‘Official Outfitter and Official Footwear’ of the ATP Tour.
Round-Up: Australian Open uncertainty, Foxtel eyes AFL extension, Tamil Nadu bans online gaming, and more
The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
ATP renews Infosys deal with focus on innovation
Tennis governing body the Association of Tennis Professionals has renewed its association with digital services provider Infosys
ATP extends long-standing Rolex agreement
Luxury watch brand Rolex will continue as the official timekeeper of the ATP Tour, as well as other major ATP tournament assets, in a deal extension starting in 2021
Ralph Lauren replaces Country Road as Australian Open uniform supplier
Fashion brand Ralph Lauren has been named as the ‘Official Outfitter of the Australian Open’ tennis grand slam in a long-term, global sponsorship.
Victoria calls for caution on Australian Open warm-up events
Australia’s Victoria state leader Daniel Andrews has cautioned Tennis Australia chiefs on their plans to host events in Melbourne in the lead-up to the Australian Open.
Castore continues teams drive with five-year LTA deal
Castore, the UK-based sportswear brand increasingly moving into the teams kit supply sector, has signed a five-year deal with the Lawn Tennis Association, the national governing body for tennis in Great…
Nine acquires Wimbledon and Roland Garros rights
Australian free-to-air broadcaster Nine and its new subscription streaming service Stan Sport have secured three-year deals to broadcast the Wimbledon and French Open Grand Slam tennis tournaments from…
ATP appoints former AS Roma executive Sano as chief business officer
The Association of Tennis Professionals has appointed former AS Roma executive Daniele Sano as its chief business officer
Ex-Tennis Australia director fined in Seven rights case
Former Tennis Australia director Harold Mitchell has been fined A$90,000 (€54,721/$63,903), but cleared to continue acting as a company director, in a Federal Court ruling on his role in a contentious b…
Tennis Channel looks to become “Netflix of tennis” with domestic, international expansion
The Sinclair-owned outlet continues its rapid rise by becoming the exclusive home of the ATP Tour in US and debuting an international streaming service. Bob Williams reports.
Round-Up: Under Armour sells MyFitnessPal, Rugby Australia rights deal, Tour Down Under cancelled, and more
US sportswear and equipment firm Under Armour has agreed to sell the MyFitnessPal platform to global investment firm Francisco Partners for $345m (€295m) – Under Armour
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