Tennis

Alexander Zverev, the top German men's tennis player, has signed a three-year global partnership with the Sportfive agency to expand his sponsorship portfolio

The Australian Open drew a record television audience in Italy as Jannik Sinner became the country's first male grand slam champion in 48 years

South Korean media group CJ ENM has renewed its rights to the Australian Open for a further three years, from 2025 to 2027, SportBusiness understands

Chinese state broadcaster CCTV will continue showing the Australian Open until 2026, a significant deal for the grand slam given it is the only one of tennis’s four majors which is shown in a convenient t…

Oppo has chosen not to renew its global sponsorship deal with the All England Lawn Tennis & Croquet Club (AELTC) covering the Wimbledon tennis championships, SportBusiness can reveal.

ATP Media, the ATP Tour’s international media rights sales and broadcast production arm, has appointed Mark Hogan from the English Football Association (FA) as director of sales.

Warner Bros. Discovery-owned Eurosport has finalised its ATP Tour rights renewal in France across the 2024-26 cycle

Tennis Australia has continued its run of sponsorship deals for the Australian Open through the extension of its contract with Luzhou Laojiao

Online retail giant Amazon has secured Wimbledon rights for the first time in any market, after acquiring exclusive rights to the tournament in Germany and Austria from 2024 to 2027

The Women’s Tennis Association (WTA) is seeking a new CEO amid a major restructure of its senior leadership that will see a change in role for Steve Simon and the departure of president, Micky Lawler.

Sportradar and Tennis Data Innovations have started to roll out a suite of ATP Tour betting and media products after signing off a major six-year rights contract

Spanish tennis stars Rafael Nadal and Carlos Alcaraz are to headline streaming giant Netflix's next move into live sports, it was announced today (Monday)

Stats Perform has retained one of its heavyweight betting data and video rights contracts in an exclusive long-term renewal with tennis’ WTA Tour unveiled today (Friday).

French premium sportwear brand Lacoste has extended its long-standing sponsorship agreement with the ATP Tour as the men’s tennis competition’s ‘Official Outfitter’. The

WTA Ventures, the new commercial arm of the Women’s Tennis Association, has hired the World Surf League’s chief marketing officer, Sarah Swanson, as its chief brand officer, along with making two more additions to the team.

New Balance has taken a major step in commercialising its relationship with Australian tennis by signing as the ‘Official Performance Apparel and Footwear’ provider of the Australian Open (AO) and United Cup.  

European pay-television giant Sky has signed off an extensive rights deal covering the men's ATP and women's WTA Tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy

The French Tennis Federation (FFT) has issued an invitation to tender for the host broadcast of future editions of the French Open