Tennis

Tennis Australia chief executive Craig Tiley has confirmed that Brisbane will be one of the host cities for the World Team Cup, which is set to return to the men’s calendar in 2020.

Wimbledon's long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. Ben Cronin speaks to Mick Desmond, commercial and media director for the All England Club (AELTC) and James Ralley, head of marketing, commercial and hospitality about how this strategy boosts the value of its media rights.

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part two of a series on the tournament, Ben Cronin asks Mick Desmond, head of commercial and media for the All England Club and James Ralley, head of commercial and marketing, why the grand slam deliberately limits the number of its sponsors.

Roger Federer has commenced his title defence at the Wimbledon tennis championships by securing a lucrative new apparel deal with Japanese retailer Uniqlo.

Danny Zausner, managing director of the Billie Jean King National Tennis Center, tells SportBusiness why the Flushing Meadows campus was redesigned and how the new Louis Armstrong Stadium will be monetized.

The Association of Tennis Professionals (ATP) has teamed up with Tennis Australia to confirm the return of the World Team Cup to the men’s calendar, potentially setting up a clash with the International Tennis Federation’s (ITF) plans to overhaul the Davis Cup.

Belgian police have today (Tuesday) detained 13 people as part of a wide-ranging investigation involving authorities from other nations into suspected match-fixing in the lower levels of professional tennis.

US tennis legend Serena Williams has made her latest venture into the women’s fashion market with the launch of her own clothing line.

Spanish tennis star Garbiñe Muguruza has signed an endorsement deal with mineral water brand Evian.

Mervyn Davies has been appointed as the new chairman of Britain’s Lawn Tennis Association (LTA).

International Tennis Federation (ITF) president David Haggerty has shed light on the proposed format of the new-look Davis Cup and has stated that the women’s Fed Cup will also undergo reform.

The Women’s Tennis Association (WTA) has linked up with athlete marketing platform Opendorse in an effort to boost the brand appeal of its players through content sharing on social media.

Spanish Tennis Federation (RFET) president Miguel Diaz has said talks have been held with Spain and FC Barcelona football star Gerard Pique’s Kosmos group about staging the finale of a revamped Davis Cup in Madrid or France next year.

In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter

The All England Lawn Tennis Club (AELTC) has unveiled a 7.6 per cent increase in prize money for this year’s edition of Wimbledon, along with a new sustainability drive for the grand slam tournament.