Tennis

The Association of Tennis Professionals (ATP) has announced a series of rule changes and innovations that will be trialled at its inaugural Next Gen Finals event in November in an effort to attract new and younger fans to the sport.

Data-driven sports marketing agency Two Circles has been appointed by the All England Lawn Tennis Club (AELTC) to help grow audiences through a new guest relationship programme.

Tennis superstar Roger Federer has signed his latest major endorsement deal by agreeing a long-term contract with Italian food products manufacturer Barilla.

The All England Club, organiser of the Wimbledon Championships, has revealed a 12.5 per cent increase in total prize money for its 2017 edition, continuing the trend of the four tennis grand slams in raising the funds on offer at their events.

The governing bodies of tennis have approved a significant strengthening of the sport’s anti-doping system, with investment set to be increased by over 50 per cent and the volume of testing close to doubled.

Organisers of the French Open have announced that total prize money for this year’s edition of the grand slam tennis tournament will increase by 12 per cent to around €36m ($39.2m).

The Victorian state government has unveiled plans for a new 5,000-seat arena to be built at Melbourne Park, home of the Australian Open, as part of the latest stage of redevelopment plans to ensure the grand slam tennis tournament continues to be staged at the venue.

German tennis star Angelique Kerber has been named as a brand ambassador of software company SAP.

The Association of Tennis Professionals (ATP) has today (Monday) confirmed that its Memphis Open World Tour tournament will relocate from the Tennessee city to Long Island, New York, in 2018.

The English city of Manchester has expressed an interest in staging the Women’s Tennis Association’s season-ending Finals event from 2019.

The International Tennis Federation (ITF) has today (Thursday) unveiled a major restructuring of the sport at its entry level that will lead to the creation of a new global Transition Tour in 2019.

Vladimir Dmitriev has been elected as the first-ever Russian president of Tennis Europe, the sport’s largest regional body.

Romanian tennis star Simona Halep has signed a multi-year endorsement deal with German automotive company Mercedes-Benz.

Tennis legend Billie Jean King has opted to sell her majority stake in World TeamTennis (WTT) to franchise owners Mark Ein and Fred Luddy, who plan to expand the mixed gender team league.

The International Tennis Federation has confirmed that Davis Cup matches are set to be played over a maximum of three sets rather than five in the future.

Tennis Australia has today (Tuesday) announced that its president, Steve Healy, will step down from his role next month in order to pursue business interests outside of the sport.