Tennis

Frank Dunne looks at how Wimbledon’s social media strategy broadens the reach and value of the Championships while respecting the venerable tournament’s disdain for signs of overt commercialisation.

How can tennis reboot itself to engage with a younger generation of fans and adapt to a changing world? Kevin Roberts canvasses a panel of experts for some suggestions.

Fans around the world will have unprecedented opportunity to follow their favourite WTA players from 2017 after WTA Media made a commitment to making 2,000 matches available per season through broadcast and digital channels. Article produced in association with the WTA.

WTA tennis may be the biggest women’s sport on the planet, but CEO Steve Simon wants more and he’s busy building a mould-busting business defined by audience and commercial success – not gender.

Wimbledon won the Best Use of Social Media prize at the UK's 2016 BT Sports Industry Awards. We take a deep dive into their strategy and approach in this exclusive case study.

Steve Healy has been re-elected for a third term as president of Tennis Australia, the sport’s national governing body.

With shortened formats of established sports proving to be increasingly popular worldwide, interest in Tie Break Tens, a fresh approach to tennis’ traditional model, is helping to drive new interest.

Paris’s High Court, the Tribunal de Grande Instance (TGI), has ruled that redevelopment work at Roland Garros, home of the French Open tennis grand slam, can go ahead in the latest ruling on the contentious project.

Construction work at Roland Garros, home of the French Open tennis grand slam in Paris, has been hit by a further delay after a court ordered a fresh suspension for the redevelopment project.

The Court of Arbitration for Sport (CAS) has today (Tuesday) reduced the doping ban handed out to Maria Sharapova by nine months, potentially allowing the Russian tennis superstar to make her first major return to action at the 2017 French Open.

The redevelopment of Roland Garros, home of the French Open tennis grand slam in Paris, is set to resume after France’s highest court cancelled a suspension of the construction work that was ordered by a lower court earlier this year.

The International Tennis Federation (ITF) has appointed Kelly Fairweather, who is currently chief executive of the International Hockey Federation (FIH), as its new chief operating officer.

International Tennis Federation (ITF) president David Haggerty has unveiled reform plans for the Davis and Fed Cup that would include the introduction of a bidding process to host the final of the showpiece men’s and women’s national team competitions at neutral venues.

The International Tennis Federation (ITF) has handed out life bans to Sherzod Hasanov and Arkhip Molotyagin after the Uzbek officials were found guilty of a number of offences under the Code of Conduct for Officials.

The 2018 edition of new men’s tennis tournament the Laver Cup will take place in the US, it has been confirmed.

Max Eisenbud, agent of US tennis star Madison Keys, has hit out at the decision by the United States Tennis Association (USTA) to ban the player from displaying a sponsor’s logo on her skin at the ongoing US Open.