Tennis
American Express renews USTA sponsorship in multi-year deal
American Express is returning as a US Open Tennis Championships sponsor in a multi-year renewal with the United States Tennis Association (USTA)
IBM powers US Open AI commentary and analysis
The United States Tennis Association has announced digital fan features appearing on USOpen
Tiffany & Co, Mount Sinai renew US Open sponsorships
US jewellery maker Tiffany & Co. and hospital and medical services provider Mount Sinai have both announced multi-year renewals of their sponsorships of the US Open tennis Grand Slam.
Tiffany & Co
ITF secures Billie Jean King Cup investment from Walter’s TWG Global
TWG Global, the investment vehicle of US billionaire Mark Walter, has acquired a minority stake in a joint venture set up with the International Tennis Federation to commercialise the Billie Jean King…
Telefónica’s US Open swoop rounds off deals in big five European markets
Spanish telecoms operator Telefónica has acquired rights to this month’s US Open grand slam tennis tournament.
EXCLUSIVE: ATP Media income dips given Shanghai cancellation but broadcast revenue up
Income at ATP Media, the ATP Tour’s international media rights sales and broadcast production arm, dipped slightly in 2022 due to the non-recurrence of an insurance payout for the cancellation of the S…
‘An immense failure’: challenger von Arnim hits out at ITF president’s reign
Dietfloff von Arnim, the challenger in the race to become the next president of the International Tennis Federation, has criticised incumbent David Haggerty for the peril he has left the governing body…
Sportdeutschland.TV lands US Open rights in DACH region
Sportdeutschland.TV, the streaming platform of DOSB New Media, has secured exclusive rights to the US Open grand slam tennis tournament across the DACH region.
ITF hails ‘robust finances’ but 2022 accounts aided by one-off payments
David Haggerty, president of the International Tennis Federation, has hailed the "robust" finances and "strong commercial" future of the governing body, two months ahead of an election where he faces a serious challenge.
Lanson renews Wimbledon deal until 2028
Champagne brand Lanson has announced the renewal of its sponsorship with the All England Lawn Tennis Club (AELTC) as Official Partner to the Wimbledon championships for another five years
BBC registers significant viewership uplift for Wimbledon finals
UK public-service broadcaster the BBC drew its highest peak audience for the Wimbledon men’s singles tennis final since 2016 as Carlos Alcaraz picked up his maiden title yesterday (Sunday).
EXCLUSIVE: Sport TV renews Wimbledon rights in Portugal to 2026
Pay-television broadcaster Sport TV has agreed to renew its exclusive rights in Portugal to Wimbledon, SportBusiness understands
FanDuel serves up extension with WTA
Gaming company FanDuel has signed a multi-year extension to its agreement with the Women’s Tennis Association (WTA).
IMG Replay retains ATP Media archive business
ATP Media, the global broadcast production and distribution arm of tennis’ ATP Tour, has renewed a deal with IMG Replay for the management and licensing of the ATP Tour archive video content.
World number one Alcaraz becomes Louis Vuitton ambassador
Carlos Alcaraz, the world's number one men's tennis player, has become a global ambassador for French fashion label Louis Vuitton
IMG adds Macau tournament to Asian tennis offering
The IMG agency has agreed to work with MGM China Holdings Limited to launch a new invitational tennis tournament in Macau
Stella Artois returns as Wimbledon sponsor
The All England Lawn Tennis and Croquet Club (AELTC) has announced that Stella Artois has re-joined Wimbledon's portfolio of sponsors
Wimbledon launches on Fortnite, enhances digital experiences for 2023
The All England Lawn Tennis Club (AELTC) has further enhanced the digital fan experience for the Wimbledon Championships by launching an offering on online gaming platform Fortnite