Tennis

The redevelopment of the French Open’s iconic Roland Garros tennis complex has attracted significant opposition. Elisha Chauhan spoke to FFT (French Tennis Federation) Director General Gilbert Ysern about ending a challenging tête-à-tête with environmental opposition.

The planned redevelopment of Roland Garros, the Parisian home of the French Open tennis grand slam, has taken a new twist after the city’s council gave the go-ahead for a new study to take place into the proposed land use.

Tennis superstars Ana Ivanovic and Caroline Wozniacki have each opted to extend endorsement deals with Dubai Duty Free, the airport retail company that also has a commercial partnership with the Women’s Tennis Association (WTA).

Tennis star Caroline Wozniacki has agreed to become a global celebrity ambassador for premium chocolate brand Godiva.

The IMG agency has extended its agreements with the Association of Tennis Professionals (ATP) and Women’s Tennis Association (WTA) to remain as the exclusive distributor of live scoring fastpath data for the premier tours in men’s and women’s tennis until 2020.

Australian Open organisers have announced a further rise in prize money to a record A$40m (€26.2m/$32.5m) as the year’s first grand slam tournament seeks to address the fall in value of the Australian dollar.

Andrew Walker, the former chief marketing officer of the Women’s Tennis Association (WTA), has been appointed as the new commercial director of the International Tennis Federation.

Women’s tennis star Agnieszka Radwanska has penned an endorsement deal with financial management and human resources software company Workday.

Czech tennis star Petra Kvitova has been announced as a global athlete ambassador for the Right to Play foundation, while her WTA Tour counterpart Caroline Wozniacki has been dropped from an endorsement deal with Scandinavian fashion brand JBS.

British tennis star Andy Murray has agreed a new long-term deal with sportswear company Under Armour.

Swiss tennis legend Roger Federer has extended a commercial partnership with automotive manufacturer Mercedes-Benz.

Spanish tennis player Rafael Nadal has agreed a partnership with US fashion brand the Tommy Hilfiger Group.

The ATP World Tour, the top men’s professional tennis tour, will offer more than $100m (€80m) in prize money for the first time next year.

The WME-IMG agency has signed a worldwide marketing and management representation agreement with rising tennis star Genie Bouchard.

Men’s tennis’ season-ending ATP (Association of Tennis Professionals) World Tour Finals, held this month at the O2 in London, features the best eight singles players and best eight doubles teams. Social media plays a significant role in promoting the event through the ATP’s ‘Road to London’ campaign.

Tennis stars Novak Djokovic and Roger Federer have sealed new endorsement deals with wine maker Jacob’s Creek and telecommunications company Sunrise, respectively.