Triathlon
Talisman to market PTO’s new Asian Open
The Professional Triathletes Organisation (PTO) has agreed a wide-ranging deal with sports marketing agency Talisman focusing on the commercial development of its new event in Singapore
PTO heads to Singapore for inaugural Asian Open in three-year hosting deal
The Professional Triathletes Organisation has announced plans to race in Singapore for the first time this year as part of a three-year agreement
Nice joins Hawaii as long-term host of Ironman World Championship
Global mass participation event series Ironman has selected Nice to join Hawaii as hosts of its World Championship, under a long-term strategic move for its showpiece event
Singapore leans into tech and innovation for sports event hosting future
Singapore's appointment as host of the IOC's Olympic Esports Week characterises the city's ambitions to stage the next generation of technology-driven sports events.
PTO raises $30m in Series B funding with Warner Bros. Discovery among investors
The Professional Triathletes Organisation has today (Friday) announced the completion of a Series B funding round led by private equity firm Divergent Investments, with Warner Bros
Fox Sports grants US showcase for PTO Tour’s debut season
The Professional Triathletes Organisation has reached a programming agreement with Fox Sports to televise highlights of all PTO Tour races from its 2022 season across the USA next month.
Kermode named PTO executive chairman as Adamo steps aside
The Professional Triathletes Organisation (PTO) has elevated Chris Kermode to the role of executive chairman, with Charles Adamo stepping down from a position he has occupied since the organisation’s f…
PTO tops up US distribution with non-exclusive DAZN coverage
Subscription streaming broadcaster DAZN has been added to the list of US broadcasters for this weekend’s PTO US Open in Dallas.
DAZN secures non-exclusive global rights to Super League Triathlon
Super League Triathlon has agreed a deal with international sports streaming service DAZN for live coverage of all events until the end of 2023
Qatar Airways adds Ironman to sponsorship roster
Qatar Airways has added triathlon events series Ironman to its sports sponsorship portfolio
ESPN, beIN and DAZN deals secured ahead of inaugural PTO Tour event
The Professional Triathletes Organisation and its appointed IMG rights agency have sealed agreements with ESPN, beIN Sports, DAZN and various other broadcasters ahead of the debut PTO Tour event this weekend…
PTO launches permanent OTT platform with Endeavor Streaming
The Professional Triathletes Organisation (PTO) has launched a permanent OTT platform together with Endeavor Streaming, the streaming subsidiary of the Endeavor sports and entertainment agency group
PTO strikes three-year deal with Warner Bros. Discovery ahead of Tour launch
The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month
Two Circles provides marketing assistance ahead of launch of PTO Tour
The Professional Triathletes Organisation (PTO) has signed up sports marketing and data technology company Two Circles to provide marketing support as it prepares to embark on the first-ever PTO Tour season
Eo offers swimming tech to SLT, Jersey omitted amid ‘economic and scheduling factors’
Super League Triathlon (SLT) has signed a partnership with sports technology company eo, while it has been revealed that Jersey’s exit as an ever-present on the calendar was down to a lack of sponsorship r…
BBC signs three-year deal to cover World Triathlon Championship Series
UK public-service broadcaster the BBC has signed a new three-year deal with the British Triathlon Federation for UK coverage of the World Triathlon Championship Series
Ironman 70.3 announces India return
The Ironman 70.3 series is to return to India for the first time since the beginning of the Covid-19 pandemic.
The half-distance triathlon series – which sees participants undertake a 1.2-mile (1.9
PTO retains SNTV’s Story10 for 2022 season
The Professional Triathletes Organisation and Story10, SNTV’s global sports video production and distribution agency, have renewed their relationship as they look to increase international exposure and a…