Triathlon

The Professional Triathletes Organisation has appointed US-based sports marketing agency Excel Sports Management to support global sponsorship sales for its newly-established PTO Tour

Super League Triathlon has agreed a deal that will see the Discovery Sports division of media group Discovery provide coverage of all its events in 2022, across Europe

Mass participation events business the Ironman Group has announced Israel will host its first full-distance Ironman event in the Middle East later this year

World Triathlon and Super League Triathlon have announced the first three venues for their new co-sanctioned global esports World Championship series, Arena Games Triathlon

Cycling wear specialist Santini has agreed a multi-year extension to its sponsorship deal with triathlon series Ironman. Santini will remain one of Ironman’s global premier and technical partners.

Experienced broadcast executive Peter Hutton, the director of sports partnerships at Meta, has joined the board of directors at the Professional Triathletes Organisation

The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5

The Ironman Group has appointed Suzanne Cohen as the company’s new chief marketing officer. Cohen joins Ironman’s executive team from JPMorgan Chase & Co., w

In association with Super League Triathlon.

Super League Triathlon has agreed a three-year sponsorship deal with Canadian athletic performance brand Dryworld

Super League Triathlon and World Triathlon (formerly the International Triathlon Union) have announced they will work together to create a new global esports series based around Super League Triathlon’s A…

The Infront agency has signed an exclusive five-year deal to sell sponsorship rights for the German Triathlon Union (DTU)

The Professional Triathletes Organisation has stated global broadcast viewing figures for the inaugural edition of its Collins Cup competition surpassed all expectations, citing figures from sports, sponsorship…

South Korean firm Eclat Media Group has agreed a content deal with the Professional Triathletes Organisation for its new Southeast Asian pay-television and digital platform, SPOTV

Super League Triathlon has launched a franchise model inspired by Formula 1 and cycling. Its chief executive Michael D'hulst tells SportBusiness how the new strategy can help to take triathlon into the mainstream as a spectator event.

The Ironman Group has announced that its showpiece World Championship will be held outside Hawaii for the first time in its 40-plus year history, with the event set to expand when it returns to the US…