US College Sport
Playfly adds Baylor to college rights portfolio
Baylor Athletics has signed a new 10-year multimedia rights agreement with sports marketing and media company Playfly Sports Properties.
Dick’s Sporting Goods named official retail partner of NCAA
Retail chain Dick's Sporting Goods has been named the official sporting goods retailer of the National Collegiate Athletic Association (NCAA) ahead of the marquee men's and women's NCAA basketball tournaments…
ACC hires Elevate Sports Ventures for ticket strategy
The Atlantic Coast Conference (ACC) has hired consulting firm Elevate Sports Ventures in a multi-year deal to support the American collegiate conference with business intelligence and analytics, revenue…
NCAA issues first NIL ruling against Miami women’s basketball
The National Collegiate Athletic Association has issued its first ruling for a name, image, and likeness (NIL) violations case, ruling that the University of Miami women's basketball coach Katie Meier…
SEC fiscal year revenue declines four per cent
The Southeastern Conference announced that $721.8m (€672.5m) of its total revenue for the 2021-22 fiscal year was distributed among the conference's 14 universities, but the conference saw a four-per-cent decline in revenue.
SeatGeek expands into college athletics
Ticket technology platform SeatGeek has agreed a deal with Learfield-owned ticketing solutions company Paciolan that grants SeatGeek reach into Paciolan's college athletics and live events clients for…
Big Ten hires TurnKeyZRG in commissioner search
The Big Ten Conference's Council of Presidents and Chancellors (COP/C) has selected TurnKeyZRG to lead the search for the collegiate conference's next commissioner after Kevin Warren left the conference…
Learfield extends deal with University of Alabama, adds NIL center
The University of Alabama's athletics department has extended its multimedia rights deal with Learfield in a 15-year agreement, marking one of the longest deals of its kind in American collegiate athletics
Pac-12 fires two executives over failure to disclose distribution partner overpayments
The Pac-12 Conference has fired two senior executives after an independent investigation found that they failed to disclose overpayments by a distribution partner dating back to 2016
Learfield sells digital signage company ANC back to founders
US college sports-focused agency Learfield has sold digital signage and video experience company ANC to sports entertainment agency C10 Media
Amazon debuts official NCAA merchandise line
Amazon Merch on Demand has launched over 40,000 products of officially licensed National Collegiate Athletic Association merchandise for more than 200 universities, including public and private schools
CFP championship sets new low with TV audience of 17.2m viewers
Blowout victory by Georgia proves to be significant audience drag
Heavy LA rain, historic Georgia rout complete sloppy end to CFP
The wind blew rain into the covered SoFi Stadium in Los Angeles, California, as the University of Georgia blew out Texas Christian University 65-7 for the largest-ever margin of victory in college football's…
CFP’s Hancock sees no dilution in expanding playoff format
Executive touts forthcoming enlarged field on eve of 2023 title game
NCAA panel recommends bigger championship events
The National Collegiate Athletic Association's Division I transformation committee announced a series of recommendations to the NCAA D-I Board of Directors, led by a proposed increase of championship events…
College Football Playoff semifinals average 21.7m US viewers
ESPN posts year-over-year growth for pair of dramatic contests
Massachusetts Governor Baker to succeed Emmert as NCAA president
The National Collegiate Athletic Association has appointed Massachusetts Governor Charlie Baker as its next president, inheriting what will likely be a materially redefined position and role amid the fluctuating…
UC Regents allow UCLA to join Big Ten, include conditions
The University of California Regents voted 11-5 to not block the University of California-Los Angeles (UCLA) from leaving the Pac-12 conference for the rival Big Ten, but the college will have to pay compensation…