US College Sport

Lawn mower manufacturer replaces New Era for college football sponsorship

Hard Rock Stadium, the home of the National Football League's Miami Dolphins, has added to its expansive portfolio of events after being awarded the 2026 College Football Playoff Championship Game.

Northwestern University athletics department has secured a multiyear partnership with premium experiences company Legends, which will manage premium seating, ticket sales, marketing and business intelligence …

Conference commissioner says sweeping changes mandate new approach

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores the ramifications of the ongoing, historic era of change in United States college sports, particularly in the wake of USC and UCLA joining the Big Ten.

US college sports executive vows to be 'aggressive' and 'embrace change'

State university board of regents to conduct probe, issue public report

Company stays aligned with one of the top programs in US college sports

College sports powerhouse says it won't immediately react to Big Ten expansion

Colorado AD George says he remains 'bullish' as USC, UCLA set to depart

Global sports merchandising company Fanatics has entered into a long-term partnership with Nike to manufacture college sports fan apparel for a select group of leading universities starting in the summer …

New commissioner describes 'transformative moment in front of all of us today'

Industry questions run rampant as to college conference's future status

Indiana University's athletics department has secured a multiyear online and bricks-and-mortar merchandise partnership with premium experiences company Legends

Power Five conference shaken by forthcoming loss of two key members

Dramatic shifts further accelerate massive change hitting US college sports

Power Five conference looks outside of college sports for its next leader

The Big 12 Conference is targeting Roc Nation chief operating officer Brett Yormark to become its new commissioner, according to multiple reports