Winter Sports

Sarah Lewis, the former secretary general of the International Ski Federation (FIS), has announced her intention to run for the presidency of the organisation in this year’s election. 

Guy Horne, managing director and founder of specialist consultancy H&A Media, looks at viewing patterns for winter sports in China and asks how the IOC can win over new generations of fans in the country

The International Ski Federation (FIS) has signed a long-term extension to its sponsorship deal with Swiss watch manufacturer Longines

Nordic Entertainment (Nent) Group has acquired rights in the region to all International Ski Federation (FIS) World Cup events taking place in Switzerland through a deal with the Infront agency

Figures including Infront president and chief executive Philippe Blatter and Gian Franco Kasper, president of the International Ski Federation, pay tribute to former Infront Italy president Marco Bogarelli, who died earlier this week.

US Ski & Snowboard has announced that Tiger Shaw will step down as its president and chief executive on March 1, 2022, following the Beijing Winter Olympics.

The Infront agency has agreed a six-year deal to sell the international broadcast rights to FIS World Cup events organised by Swiss-Ski, the Alpine country’s national ski federation.

Marco Bogarelli, a former president of Infront Italy and a visionary of the business of sport, has passed away at the age of 64

One of the flagship properties in Austria is on the market once again as the Austrian Ski Federation (ÖSV) prepares to invite bids for its media rights.

The International Ski Federation is confident that the Beijing 2022 Winter Olympics will power growth in skiing in China, despite a lack of home-grown stars. Tom King reports.

The Infront agency is working with broadcast services company Euro Media Group on a full network-based set-up for the International Ski Federation’s (FIS) forthcoming Nordic World Ski Championships, w…

Swedish state-owned gambling company Svenska Spel has signed as the new ‘principal partner’ of the Swedish Ski Association, starting this July.

A number of winter sports events scheduled to be held in Norway have had to be cancelled or rescheduled after the country introduced stricter travel and event regulations in relation to the Covid-19 pandemic

SportBusiness looks at what China is doing to get ready for the Beijing 2022 Winter Olympics, and the impact preparations are having on local engagement with winter sports.

The 2021 FIS Freestyle Ski and Snowboarding World Championships have been moved from Zhangjiakou in China to Aspen in the state of Colorado due to travel restrictions related to the Covid-19 pandemic

The Infront agency has brokered a deal for coffee brand Caffè Latte to sponsor the International Ski Federation’s (FIS) upcoming Alpine World Ski Championships in Cortina d’Ampezzo, Italy.

IOC president Thomas Bach said the Beijing 2022 Winter Olympics would "transform the global scene for winter sports", in an address marking one year to go until the start of the Games

Guy Horne, founder of specialist consultancy H&A Media and his colleague and former Olympian Ana Jelusic examine China’s readiness to host the 2022 Winter Olympics and look at the commercial opportunities in the country’s emerging winter sports market