Winter Sports
Infront-brokered deal makes Würth a main sponsor of Nordic World Ski Championships
Construction fittings and materials company, Würth, has been named a main sponsor of the FIS Nordic World Ski Championships 2021.
Armani’s EA7 sports brand sponsors Cortina 2021 in deal brokered by Infront
The EA7 sports brand of fashion house Emporio Armani has been named as the main sponsor of the 2021 FIS Alpine World Ski Championships.
Marano to target €500m in sponsorships as Milan-Cortina 2026 commercial head
Italian television executive Antonio Marano has been named as the new commercial director of the Milan-Cortina Foundation 2026, the organising committee for the Italian Winter Olympic and Paralympic Games
V-Zug sponsors World Curling Championships in Infront-brokered deal
Swiss white goods company V-Zug has been named the official main sponsor of the next three World Curling Championships outside of Canada.
Calgary targets rescheduled FIS World Championships
The Canadian city of Calgary is interested in hosting the International Ski Federation’s (FIS) Freestyle Ski and Snowboarding World Championships, which had initially been due to take place in Beijing n…
Swiss-Ski retains Huya streaming exposure in China
Chinese streaming platform Huya will continue to broadcast coverage from top Swiss skiing events on the FIS World Cup schedule in a new agreement
Ski Classics lands Russian exposure in Match TV deal
The Gazprom-owned broadcaster Match TV has acquired exclusive rights in Russia to broadcast the Visma Ski Classics series
ESPN lays out plan for return of X Games
US sports broadcaster ESPN has detailed plans to stage its X Games Aspen event in January for the 20th consecutive year, although no fans will be able to attend
Ski Classics cross country skiing series extends with sportswear brand Daehlie
Norwegian sportswear brand Dæhlie has extended its position as the ski clothing supplier for the upcoming season of Ski Classics.
SVT partially offsets FIS rights loss with Visma Ski Classics deal
SVT, Sweden’s public-service broadcaster, has agreed a five-season deal to broadcast the Visma Ski Classics long-distance skiing events.
FIS appoints GAISF’s Gueisbuhler to replace deposed Lewis
The International Ski Federation (FIS) has appointed Philippe Gueisbuhler to the role of director, with the Global Association of International Sports Federations (GAISF) executive to replace former secretary…
Beijing 2022 skiing test events cancelled, including World Championships
The International Ski Federation (FIS) and the Beijing 2022 organising committee have announced that all Olympic test events for skiing during in the 2020-21 season have been cancelled due to the ongoing…
ARD and ZDF retain German Ski Federation rights
German public-service broadcasters ARD and ZDF have signed a four-year extension to their rights agreement with the German Ski Federation (DSV)
French Golf Federation marketing director Prévost joins Courchevel-Méribel 2023
The organising committee for the 2023 Courchevel-Méribel World Alpine Skiing Championships has appointed Céline Prévost as marketing and commercial director.
Telepass to present Alpine World Ski Champs as Infront pursues winter sales
Mobility technology brand Telepass has been named as presenting sponsor of the 2021 FIS Alpine World Ski Championships in Cortina, Italy
South Korea ‘makes approach’ to North Korea over 2024 winter YOG
South Korea has made its first formal proposal to North Korea to co-host the 2024 winter Youth Olympic Games
SRG SSR retains FIS, IIHF and World Curling rights in deal with Infront
Swiss public-service broadcaster SRG SSR has extended its deal with the Infront agency for rights to key International Ski Federation (FIS), International Ice Hockey Federation and World Curling Federation events.
US Figure Skating Championships relocated from San Jose to Las Vegas
The 2021 Toyota US Figure Skating Championships are being relocated from San Jose, California, to Las Vegas, Nevada, due to the ongoing Covid-19 pandemic