Highlights From Our December Issue
Rebates, renegotiations and non-live content | The year in sports media
Sports sponsorship industry proves its mettle in the year of the pandemic
2020 | The best comebacks and success stories from a challenging year
Chinese FA’s new leadership takes fresh aim at hosting Fifa World Cup
EFL’s iFollow experiment unlikely to inform future media strategy, says commercial chief
The Year in Review
Rebates, renegotiations and non-live content | The year in sports media
The Covid-19 pandemic has been the biggest factor affecting sports media-rights markets in 2020, forcing rights-holders almost everywhere into rebates and renegotiations.
Sports sponsorship industry proves its mettle in the year of the pandemic
Rights-holders and sponsors showed differing levels of flexibility this year as the Covid-19 pandemic forced them to review contractual obligations and rights commitments. SportBusiness Sponsorship editor Matthew Glendinning looks at the way the industry responded to the crisis
2020 | The best comebacks and success stories from a challenging year
SportBusiness regional editors Eric Fisher, Kevin McCullagh and Ben Cronin look back at those rights-holders and properties that adapted best to a year of disruption for the sports industry
Wright: EFL’s iFollow experiment unlikely to inform future media strategy
Ben Wright, chief commercial officer for the English Football League, explains what the league has learnt from streaming more games on its iFollow service and how the league has targeted the fast-food sector to shore up revenues during this year’s lockdown.
Read this month's interview here
