Audience retention
Mark Tatum: “The Chinese fan is a very sophisticated, knowledgeable fan”
League says most die-hard NBA fans play basketball before the age of 12
NBA working with the Ministry of Education in China on a grassroots junior NBA programme
Ascot digs into customer data to help double hospitality revenues
Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.
‘People’s Club’ philosophy guides Everton’s fan engagement strategy
Everton director of marketing, Richard Kenyon, explains how innovative pricing and engagement with young fans have helped the Premier League club shore up ailing attendances.
US sports tweak rules and presentation to keep audiences hooked
US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.
USTA completes US Open renovation on time and on budget
Danny Zausner, managing director of the Billie Jean King National Tennis Center, tells SportBusiness why the Flushing Meadows campus was redesigned and how the new Louis Armstrong Stadium will be monetized.
The Golden goose | How the Knights hit the jackpot in Vegas
In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.