Blockchain
VeChain receives ‘unprecedented integration’ in UFC sponsorship
Sustainable blockchain provider VeChain will become UFC’s first-ever ‘Official Layer 1 Blockchain Partner’ in a lucrative, multi-year deal for the mixed martial arts organisation.
Acc
Newman heads new hires at Socios in corporate affairs role
Chiliz, the blockchain company behind the fan engagement platform Socios.com, has appointed James Newman as global director of corporate affairs and Stuart Ramsey as head of brand partnerships
Tezos adds Manchester United training kit sponsorship to sports portfolio
Premier League club Manchester United has signed a multi-year training kit sponsorship with sustainable blockchain company Tezos.
The deal is thought to be worth £20m (€23.7m/$27.3m
Ferrari signs top-tier deal with blockchain specialist Velas Network
Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.
Bitci adds Sport Recife to Brazilian portfolio
Turkish blockchain company Bitci has signed as a sponsor of Brazilian club Sport Recife with branding rights to the bar at the bottom of the club’s shirt.
Angela Ruggiero: Athlete data will inform in-play betting
Angela Ruggiero, chief executive and founder of the Sports Innovation Lab, and former Olympic gold medallist spoke at the recent SportBusiness Summit in Miami about the impact of sports betting on athletes and the technology sector.
MLB gets on the blockchain with new gaming venture
Major League Baseball (MLB) has sought to create another first for the sports market by agreeing a partnership to develop the first blockchain game based on a global sports league