Data
Eredivisie furthers data collection with appointment of Dutch firms
The Eredivisie, the top division of Dutch football, has announced that it has teamed up with two Netherlands-based companies to supplement the data collection and sharing from its matches
The Long Read | How big are the commercial opportunities in athlete biometric data?
Harvesting and monetising athlete biometrics looks to be the ultimate ambition of sport’s obsession with data. Early movers in this space discuss the opportunities and risks ahead.
Sportradar appoints tech expert Aquila to chairman as part of growth push
Sportradar, the sports data intelligence provider, has appointed inventor and entrepreneur Tony Aquila to the position of global chairman as part of a restructuring of its global board that includes three…
Angela Ruggiero: Athlete data will inform in-play betting
Angela Ruggiero, chief executive and founder of the Sports Innovation Lab, and former Olympic gold medallist spoke at the recent SportBusiness Summit in Miami about the impact of sports betting on athletes and the technology sector.
Ryder Cup learns to embrace the mobile phone with HPE partnership
Hewlett Packard Enterprises uses supplier partnership to reposition itself as a data analytics and IoT enterprise
Wireless network allows organisers to harvest crowd behaviour data
When was the last time you heard someone say, ‘I don’t know’?
I can’t remember the last time I heard someone respond to a question with those three little words: I don’t know.
US sports tweak rules and presentation to keep audiences hooked
US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.
Data insights allow ICC partners to maximise digital activations
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.
Newcastle Falcons follow analytical approach to revive flagging attendances
A deep-dive into how rugby union’s Newcastle Falcons used a new CRM and corresponding data-driven approach to marketing communications as a means of reinvigorating its attendances.
Finnish football’s data-driven approach to growth
The Football Association of Finland adopted a data-driven approach to increasing player numbers and growing commercial revenue as part of its participation in the Uefa GROW development programme. In this extended report, David Walmsley looks at the way it tried to achieve these objectives.