Esports
Hyperice joins Guild Esports roster
Recovery technology company Hyperice has signed a one-year ‘Official Wellness Technology Partner’ deal with Guild Esports.
Guild Esports signs Coca-Cola to global deal in European esports first
Guild Esports, the David Beckham-backed esports organisation, has become the first European esports team to sign a global sponsorship deal with The Coca-Cola Company
NYXL names Sportfive as commercial sales agency
New York-based esports organisation NYXL has appointed Sportfive as its exclusive worldwide commercial sales agency
Wouter Sleijffers | The journey to profitability in esports
Wouter Sleijffers, chief executive for leading British competitive gaming culture brand Excel Esports, explains how the journey to profitability doesn’t end at power brands and why esports needs to move beyond lifestyle and towards purpose to strengthen the industry.
Verizon ramps up esports presence with LCS sponsorship
US-based mobile network Verizon has signed a three-year deal to sponsor Riot Games’ League of Legends Championship Series (LCS).
Kroenke closes in on League of Legends team slot
Kroenke Sports & Entertainment (KSE) is closing in on a deal to acquire a slot in esports’ League of Legends Championship Series (LCS), according to ESPN.
Dallas Fuel ‘hopeful’ of making money from inaugural Overwatch home fixture
The Dallas Fuel are confident they will sell out the inaugural 'home' fixture in Overwatch League history – but are uncertain if they will make money from the weekend.
Panini strikes new esports deal with compLexity Gaming
The North American branch of collectibles and trading card brand Panini has embarked on a one-year partnership with compLexity Gaming, agreeing to develop content including trading cards and posters for…
Overwatch League signs merchandise partnership with Fanatics
Activision Blizzard has signed a multi-year deal with Fanatics to become the exclusive home of Overwatch League merchandise.
From Man City to Gfinity | Former football chief Garry Cook positions himself as esports emissary
Garry Cook, Manchester City's former chief executive, now works for esports event organiser and content producer Gfinity. Ben Cronin speaks to him ahead of the inaugural ePremier League which will be hosted at Gfinity's esports arena
Michael Jordan takes jump into esports with aXiomatic Gaming investment
Michael Jordan is the latest sports icon to invest in esports. The NBA legend and Charlotte Hornets owner has become a minority owner of aXiomatic Gaming, the parent company of Team Liquid.
NFL and EA Sports | How to win friends and influence people
Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.