Fifa World Cup
Footballco partners with Overtime ahead of Fifa World Cup
Soccer content and media company Footballco has partnered with United States-based digital sports brand Overtime to provide brands and agencies in the US with access to global soccer fans ahead of the…
Panini adapts to tournament, industry changes with new Fifa World Cup sticker book
Sticker book and trading card company Panini has made a series of key adjustments with its popular Fifa World Cup sticker book tied to the upcoming tournament. Shawn Medow reports.
Platini arrested in World Cup bid probe
Michel Platini, the former president of football’s European governing body Uefa, has been arrested in France in relation to allegations surrounding the award of the 2022 Fifa World Cup to Qatar.
Qatar investing in sports sector ahead of 2022 Fifa World Cup
Qatar is hoping to lure about $20bn (€18bn) in investment for sports sector ahead of the 2022 World Cup, according to a Reuters report.
Fifa study will dictate Qatar’s desire for 48-team World Cup
Qatar's willingness to host a 48-team World Cup in 2022 will be largely determined by a Fifa feasibility study that has been commissioned
FFF hopes to capitalise on World Cup win with regional sponsorship deals and product licensing
The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.