Fifa World Cup 2022
Fifa generates $1.74bn in sponsorship income over 2019-22 cycle
Analysis by SportBusiness Sponsorship indicates Fifa has generated around $1.74bn (€1.67bn) in sponsorship income during its four-year sales cycle, culminating with the current World Cup in Qatar, a more than 4.6-per-cent increase from the previous four-year period when it generated $1.66bn from the sale of its sponsorship rights.
World Cup visitors ‘fall short of Qatar’s expectations’
The number of visitors to Qatar for the Fifa World Cup is set to fall short of the organisers' initial expectations, according to a report by Reuters.
While Qatar had predicted 1
England-USA draws 20 million viewers in US
Highly anticipated World Cup match draws record-setting American audience
Josoor Institute aims to provide a long-term educational legacy from Qatar’s World Cup
The Josoor Institute was established in 2013 as the educational arm of Qatar’s World Cup 2022 organising committee, with a goal of securing a long-term dividend from that event by significantly boosting the country’s capacity to host major events. SportBusiness spoke with major stakeholders to discuss how it is working to secure that legacy, and their ambitions for Josoor’s future.