Key Story

Australian Rules Football
Sponsorship & Marketing

Sponsorship deals worth more than A$7m (€4.1m/$4.4m) ) per year are under threat from the collapse of Virgin Australia into voluntary administration, SportBusiness can reveal.
Motorsport
Sponsorship & Marketing

Saudi Aramco, one of the world’s biggest oil and gas companies, will pay between $40m (€36.6m) and $45m per year for global partner rights to Formula 1 over 10 years from 2020 to 2029.
Basketball
Sponsorship & Marketing

The NBA’s strategy of non-exclusivity in the footwear and betting partner categories yielded both revenue and marketing value for the league before the NBA shutdown this month.
Football
Sponsorship & Marketing

Coca-Cola’s modest investment in the title rights to Italy’s 2019 Supercoppa appears to have been so successful that the US beverage company is in advanced negotiations for a deal covering the country’s main domestic cup, the Coppa Italia.
Rugby League
Sponsorship & Marketing

Consumer electronics and home appliances brand Hisense – the key addition to the National Rugby League portolio for 2020 – was attracted by the synchronicity between the NRL season and its own product …
Rugby Union
Sponsorship & Marketing

Australia airline Qantas is set to renew its shirt sponsorship deal with Rugby Australia at a discounted price of about A$3m (€1.8m/$2m) per year for the next two seasons. 
Rugby Union
Sponsorship & Marketing

English rugby’s governing body, the Rugby Football Union, has added energy drink Red Bull to its sponsorship portfolio.
Football
Sponsorship & Marketing

LaLiga has made Chinese mineral water brand NongFu Spring its official drinking water partner in China. SportBusiness understands the contract will run until the end of the 2021-22 LaLiga season
Football
Sponsorship & Marketing

Indian specialist tyre company BKT will pay the Ligue de Football Professionnel between €2m ($2.2m) and €2.5m