Licensing

Digital trading card platform OWNIC has announced a new licensing agreement with Benfica

Elite Sports Group, the exclusive UK brand partner to Danish sportswear firm Hummel, has gone into administration

English Premier League club Arsenal has renewed its long-running association with video game developer Konami

The French Football Federation (FFF) has signed an exclusive partner deal with video game publisher Konami Digital Entertainment until 2026

McLaren Racing has expanded its agreement with eyewear brand SunGod

Economic theory says more choice is a good thing, but this underestimates the emotional and cognitive toll of evaluating multiple options. In his latest column, Kevin Brilliant, the Chicago Bulls’ senior manager of business strategy & analytics and a behavioral scientist, explains why teams would be well-advised to limit the number of product lines they sell to fans.