NFTs

Football
Licensing & Merchandising

Digital collectibles and fantasy game company Sorare has signed a four-year licensing deal with the Premier League, adding to its licensee agreements with major sports organisations, including the NBA…
Football
Sponsorship & Marketing

Serie A club AS Roma has signed a ‘premium partner’ deal with sports infotainment site StarCasinò Sport.
Football
Sponsorship & Marketing

Mineral water brand Acqua S.Bernardo has renewed its ‘Official Water Partner’ agreement with Inter Milan for the next two seasons.
Football
Licensing & Merchandising

Video game publisher EA Sports had added the Croatian Football Federation (HNS) to its roster of national team representatives for this year’s Fifa 23 game.
NFL
Licensing & Merchandising

League, union expand their fan engagement efforts with prominent developer
Football
Sponsorship & Marketing

Arsenal has become the first Premier League club to sign a sponsorship and licensing deal with Unagi, the makers of the NFT-driven fantasy football game, Ultimate Champions
Cricket
Technology

The International Cricket Council has unveiled its promised first foray into the world of non-fungible tokens, announcing digital collectibles series Crictos
Football
Licensing & Merchandising

Italian Serie A club AC Milan has become the first sports organisation associated with the fan engagement app Socios.com to launch an NFT campaign on the Chiliz blockchain
Cricket
Sponsorship & Marketing

The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner
Football
Technology

The Premier League is reportedly exploring ways to exploit the growing market for non-fungible tokens (NFTs) as a new revenue stream, according to the Financial Times