Project World Cup
‘Despite the troubled period, we will exceed our commercial targets’ | Philippe Le Floc’h
Fifa chief commercial officer Philippe Le Floc’h took questions from SportBusiness on sponsorship, media and Fifa’s commercial future.
Was Fifa right to expand the World Cup to 48 teams?
In December 2016 the Fifa Council decided to expand its flagship World Cup competition to include 48 participants from 2026 onwards
Tim Crow: Fifa needs to restore its sponsorship appeal, but Qatar 2022 makes a clean-up tricky
Fifa’s 2017 Financial Report, published back in December, took many people by surprise.
Phil Carling: Why Chinese brands have stepped in while the West pulls back
The sponsorship programme for the 2018 World Cup in Russia saw Fifa go to the well of multinational brands, but Fifa soon found the well had dried up
Coca-Cola, guns and money: the genesis of the Fifa Partner programme
The Fifa Partner programme was born via an unlikely collaboration between a twenty-something PR man, his client – the Coca-Cola Company – and the Argentinian military junta. Th
1950-2014: A history of sponsorship at the Fifa World Cup
When Fifa organised the first World Cup in Uruguay in 1930, the event and the objectives of the federation were very different to the ones we recognise today
Headliner | Francis Tellier
Francis Tellier, who founded Host Broadcast Services after heading the broadcast operation at France ’98, reflects on the massive changes to the World Cup media environment driven by technology and broadcaster demand
‘It is not right to impose such a huge burden on a single country’ | Infantino speaks exclusively to SportBusiness
“I believe in co-hosting,” said Fifa president Gianni Infantino as part of a wide-ranging closing address and interview at the 12th Globe Soccer conference and awards in Dubai.
2026 World Cup | Successful North American bid would be mixed blessing for local broadcasters
North American broadcasters would see viewing figures soar should a joint US, Canada and Mexico bid for the 2026 Fifa World Cup succeed. But, as Frank Dunne reports, it could also cost them dear.