SportBusiness Professional

Football
Licensing & Merchandising

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.
American Football

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market
Football
Fan Engagement

Everton director of marketing, Richard Kenyon, explains how innovative pricing and engagement with young fans have helped the Premier League club shore up ailing attendances.
Basketball
Stadia

The Milwaukee Buck's brand new Fiserv Forum opens on 26 August. Ben Cronin speaks to executives from the team about how the new arena and an adjoining entertainment district are designed to cater for a year-round calendar of sport, entertainment and festivals and how the inclusion of 100 residential properties will see the team transition to being a real estate company. 
Boxing
Business

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market Woods-Mickelson showdown set for Thanksgiving weekend Mo
American Football
Other

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.
Football
Sponsorship & Marketing

SportBusiness explores how a new ban on gambling advertising in Italy will affect sports rights owners and sponsors.
American Football
Business

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market
American Football
Licensing & Merchandising

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…
Sponsorship & Marketing

Amazon Web Services, the cloud computing subsidiary of Amazon
Football
Business

The Premier League has expanded at such a precipitous rate under Richard Scudamore’s leadership that most experts seem to agree that it will need to appoint more than one person to replace the outgoing c…
Business

Richard Scudamore summarised his measures of success for the Premier League in an interview in 2015: “Attendance No1. Global audience No2. That’s it. Ho
Football
Business

The almost unchecked expansion in overseas media-rights revenues for the Premier League tells its own story about the extraordinary success of the competition as an international export
Football
Business

From a sponsorship perspective, Peter Daire, founding partner at  sports rights and marketing agency Sport Collective, thinks Scudamore ought to be remembered more for the partnerships the Premier League r…
Football
Business

Scudamore’s former media advisor Phil Lines argues that his old boss could be directly credited with creating a formal tender process for the selling of the league’s rights and for professionalising the…
Football
Business

Time was the greatest enemy in Fifa’s attempt to sell the full offering of sponsorship rights for the 2018 World Cup in Russia, Philippe Le Floc’h, Fifa’s chief commercial officer has told Sports Sponso…
Football
Business

Chief executive surrounded himself with the best advisors to take strategic decisions Diplomatic skills essential in persuading league owners of the greater power of the collective
Football
Business

Fifa has told TV Sports Markets it has exceeded its commercial targets despite experiencing “the most troubled period” in its history. I