The OTT Report

2: Audiences and Data: Not Just a Number

2017 was the year in which OTT video became a demonstrably mainstream platform as viewership of its services extended into a majority of US homes for the first time. David Walmsley sets the scene in the first part of our in-depth report into the state of the growing sector of OTT broadcasting.

The next big thing in almost any market is reliably hailed “the Netflix” of whatever sector is being disrupted by its new distribution model. Th