Tokyo 2020

Media group Discovery has unveiled its production plans for the Tokyo 2020 Olympics, including its multi-location Cube studio

Timo Lumme, managing director of the International Olympic Committee’s television and marketing services, expects the Olympic movement to emerge stronger from the challenges of Tokyo 2020.

Viewers of the Tokyo Olympics will be able to interact with the Games via digital features including video walls within venues and a 'cheer map' that will visualise virtual cheering by fans around the…

In the latest of a series of articles about the new sports making their debut at the Tokyo Olympics, WSL chief executive Erik Logan tells SportBusiness how the organization will aim to capitalize on surfing's rare moment in the global spotlight.

With a curtailed Tokyo Olympics about to begin, it is clear there is a long road ahead out of the pandemic for the Asia-Pacific sports industry. Some admirable qualities traditionally associated with Japan could prove valuable along the way.

Tokyo 2020 has banned all spectators from the Olympics, following the extension of 'state of emergency' pandemic measures in Japan

Major Asia-Pacific nations are preparing to send some of their biggest-ever teams to this month's Tokyo 2020 Olympics. Host Japan will field its biggest Olympics team in history, with 582 athletes

Fans have been urged to stay away from the Tokyo Olympic marathon and race walk events in Sapporo, as part of Covid-19 safety measures

Sponsor hospitality has been virtually wiped out at the Tokyo Olympics by the pandemic, leading brands to explore the opportunities in remote hospitality experiences.

Alex Kelham, joint-head of the Sports Business Group at law firm Lewis Silkin, predicts how brands will seek to associate themselves with this year's Olympic Games through ambush marketing campaigns

Tokyo 2020 organisers are expected to meet this week to review the upper limit of 10,000 spectators at events announced two weeks ago, amid a renewed uptick in Covid cases in Japan

3x3 basketball will make its debut at the full Olympic Games in Tokyo, after a successful trial period in the Youth Olympics. Fiba’s secretary general Andreas Zagklis tells Frank Dunne why 3x3 and the Olympics were made for each other.

The campaign of the International Surfing Association for inclusion in the Olympics was led by ISA president, Fernando Aguerre. Vero Communications worked to strengthen the federation's relations with key figures in the Olympic movement. Vero managing director Sujit Jasani tells Frank Dunne what goes into building a successful campaign.

Golf returned to the Olympic Games in Rio after a hiatus of 112 years. Several of the sport’s top players decided not to take part, generating some negative media coverage, but the International Golf Federation’s executive director Antony Scanlon tells Frank Dunne why Rio was an ‘outstanding success’ for the sport

Inclusion in the Olympic Games programme can be transformational for a sport, so international federations will spend years and hundreds of thousands of dollars battling to get accepted by the IOC. For those that make it, the rewards are substantial in terms of funding, visibility and increased participation. Frank Dunne reports.