US Major Leagues
Brittany Bowlen declares interest in taking over Denver Broncos
Brittany Bowlen, the 28-year-old daughter of Denver Broncos owner Pat Bowlen, has declared for the first time that she wants to become the controlling owner of the NFL franchise
Mark Tatum: “The Chinese fan is a very sophisticated, knowledgeable fan”
League says most die-hard NBA fans play basketball before the age of 12
NBA working with the Ministry of Education in China on a grassroots junior NBA programme
Minor League Baseball players explore forming a union
Minor League Baseball players have become so fed up with their low salaries that they considering forming a union to force owners to improve their wages
Q&A | Bucks president Peter Feigin on the team’s 25-year stadium naming deal with Fiserv
Fintech firm based in Wisconsin, but the ‘backbone’ of financial transactions around world
Fiserv will streamline payment provision in arena and use it as a ‘test lab’ for new ways to transact
Rumou
Atlanta Falcons’ concession-pricing trades small revenue dip for major goodwill gains
NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium
Revenue decline less than anticipated; fan response greater
Philadelphia Eagles opt for long-term stability, creating bespoke commercial partnerships
The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.
US sports tweak rules and presentation to keep audiences hooked
US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.