Women’s Sport
What mattered at Sports Matters 2022
APAC editor Kevin McCullagh reviews the talking points at this year's Sports Matters industry conference in Singapore
WNBA boasts of business success for 2022 regular season
The Women's National Basketball Association has recorded a 16 per cent domestic viewership increase this year across its national television partners from 2021, highlighting a multitude of successful business…
Angel City FC partners with GoBubble to fight online abuse
National Women’s Soccer League team Angel City Football Club has partnered with safety tech company GoBubble in an effort to protect the team’s social media feeds from online abuse.
Investment in women’s sport is growing, but has it reached the point of financial independence?
Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?
Le Floc’h: Fifa Women’s World Cup sponsorship rights could be unbundled in 2022
Women’s World Cup currently has two-tier sponsorship model
Global Partner tier includes sponsorship rights to all Fifa events
2021 Women’s Rugby World Cup awarded to New Zealand
New Zealand has been awarded the 2021 Women's Rugby World Cup. The country beat Australia in a vote conducted by the World Rugby Council in Dublin yesterday
‘Mission-driven’ all-female W Series hopes to attract free-to-air coverage and purpose-beyond-profit sponsorship
Event promises to provide a platform for female drivers to succeed in F1
Series will underwrite costs of all the drivers
Australia, New Zealand to contest hosting rights for Women’s Rugby World Cup
World Rugby has confirmed that Australia and New Zealand will contest hosting rights for the 2021 edition of the Women’s Rugby World Cup.
Leadership: Billie-Jean King and the roots of the WTA
No person is better placed to comment on the development of the WTA (Women’s Tennis Association) than its founder Billie Jean King.
Report | Can women’s sport build on a year of promise?
Browse the sections of the report
Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency
Year of progress: Can sport build on a year of successful women’s events?
The 2017 Women's Rugby World Cup saw a 53:47 gender split in ITV audiences in the UK·
Crowds of 50,000 attended the first few games of the new AFL Women's Australian Rules tournament
It’s a woman’s world: Marketing the ICC Women’s World Cup
Sachin Tendulkar employed as an ambassador to grow the women’s game
Ticket ballot creates sense of demand outstripping supply
Advertising campaigns are not women-specific
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“The sports world is too clubby”: An interview with industry headhunter Ashling O’Connor
Ashling O’Connor, partner, Bird & Co, worked as a sports business journalist before turning hand to senior level appointments in sport and entertainment
Same rules, different game | The FA’s Marzena Bogdanowicz on the commercialisation of women’s football
Bogdanowicz a key architect in creation of Team GB
Establishment of Women’s Super League allows for clearer commercial division between men and women’s game
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Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency
We Are Disrupt, an agency specialising in women’s sport, was founded in 2017 by former CSM executive Emma Lax