SUMMARY
The 2023 Sponsorship Works casebook contains 15 case studies: our pick of those sponsorship activations from the last 12 months which demonstrated best practice in planning and delivery.
The range of activations showcases the breadth of activation assets contained within some of the world’s most high-profile sports sponsorships and the innovative use of these assets.
Inside, you will find best practice activations from brands such as Adidas, DP World, Hilton, Nissan, O2, Samsung, Westpac and more.
This casebook is brought to you in association with Publicis Sport & Entertainment.
CONTENTS
- The Original Impossible – Adidas & Patrick Mahomes
- The Fifa World Cup is Yours to Take – Budweiser & the 2022 World Cup
- Good Deeds Cup – Chevrolet & Minor Hockey
- Beyond Boundaries – DP World & the ICC Cricket World Cup
- Mission: Masterclass – Enterprise Rent-A-Car & Europa League
- Stay on the Green – Hilton & the DP World Tour
- Road 2 Final Four – Nissan & the NCAA March Madness
- Wear la Rose – O2 & England Rugby
- ONE Esports App – Samsung & ONE Esports
- Destination Partner – South Australia Tourism Commission & LIV Golf
- Take Your Seat – Saudia & the Formula E World Championship
- Gilas Pilipinas – Smart Communications & the Fiba Basketball World Cup
- Coaches of Tomorrow – Starling Bank & Southampton FC Women
- Catch and Keep – Westpac & the NRL
- Dream Bigger – Xero & the 2023 Fifa Women’s World Cup
WHO IS THE CASEBOOK FOR?
Creative agencies and brand consultants looking for inspiration for their own sporting activations and to see their work celebrated.
Brands that want to see how competitors are activating their sport sponsorship rights and understand how businesses are reaching the audience(s) they care about.
Rights-holders looking for ideas to bring to the table with their current and prospective sponsors.
