Understanding the paradox of the Mena boom

Why all sports verticals are increasing in value except media rights. Detailed insight and analysis into the most important media-rights deals conducted over the last three years in the Middle East and North Africa.

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SUMMARY

It covers 18 major sports-rights properties, including football’s Premier League, LaLiga, Bundesliga, Serie A, Uefa club and national team competitions, the Fifa World Cup, the competitions of the Confederation of African Football and the Saudi Pro League. It covers major properties in tennis, including the French Open, the Australian Open, Wimbledon, the US Open and the Women’s Tennis Association events.

 

Other premium sports properties included are the Olympic Games, the Formula One World Championship, cricket’s Indian Premier League and basketball’s NBA.  

 

FREE EXECUTIVE SUMMARY

CONTENTS

  • Introduction
  • Market Overview
  • 18 Property Profiles and Analysis:

*Australian Open, French Open, Wimbledon, US Open

*Bundesliga

*CAF

*F1

*Fifa World Cup

*IPL

*LaLiga

*NBA

*Premier League

*Saudi Pro League

*Serie A

*WTA Tour

*Olympic Games

*Uefa club competitions & Uefa national team

 

  • Mena Market Outlook

KEY AREAS

The report looks at how each property has fared over the last decade in terms of growth – or lack of – in media-rights value in the Mena region.  

 

The report draws a clear conclusion: that while the Mena region – in particular the Gulf nations of Qatar, Saudi Arabia and the United Arab Emirates – are pouring billions of dollars into hosting sports events, acquiring sports assets and agreeing sponsorship deals, many sports rights-holders are struggling to maintain the value of their rights in the region. Some properties have even gone ‘dark’ in the region, having failed to agree a satisfactory media-rights deal. 

 

The Market Overview section looks at the reasons for this paradox at the heart of the sports industry in the region. The Outlook section looks at how the market may develop in the medium term and where future growth might come from.  

 

EXPLORE THE DETAILS

WHY YOU NEED THIS REPORT

  • Track rights values across Mena with the most accurate media rights deals available anywhere.
  • Analyse the conditions that have led to changes in rights values, with insight into macro-economic factors in the region that have shaped the media rights landscape.
  • Understand where values have increased or decreased, by how much, and why, to spot opportunities and find areas of interest.
  • Look ahead and gain expert insights into potential market developments and where future growth might come from.

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£1,495