SUMMARY
The sports media-rights market in sub-Saharan Africa is experiencing a period of hyper-inflation at a time when the rights markets in many other parts of the world are either slowing or entering a period of steep decline.
The report also looks at the talks under way to merge MultiChoice and Canal Plus and looks at the impact this could have on the future growth in the value of sports media rights.
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CONTENTS
Foreword
Executive Summary
Market Overview
- New players in the market
- Impact of the Canal+/Multichoice merger
- The African Football League
Case Study 1: Uefa
Case Study 2: Fifa
Case Study 3: CAF
The Outlook
KEY AREAS
Overview of the key factors affecting the market, from new players to mergers of existing entities.
The Case Studies
- Case Study 1: Uefa – the rights to its club competitions and the governing body’s main national team competitions. The analysis covers the period 2018 to 2027 for club rights and 2018 to 2028 for national team rights.
- Case Study 2: Fifa – the sale of the men’s World Cup and Fifa’s other competitions. The analysis covers the period 2018 to 2026.
- Case Study 3: CAF – the African Cup of Nations and the other major CAF properties, for both clubs and national teams. The rights are sold in a single package. The analysis covers the period 2021 to 2028.
In The Outlook, gain an understanding of where opportunities in the Sub-African Football Market lie.
